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Digital marketing refers to reaching consumers via the use of mobile devices, the internet, search engines, social media, and various other channels. A digital marketing campaign needs a good deal of effort and time to make it a success. You need to identify your audience, do market research, and develop

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What is your digital PR strategy for 2021? Across North America--and the globe--small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners. I put together this series

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How will you cultivate your raving fan base in 2021? I asked a few dozen public relations and marketing professionals for their best tips for small business owners. Across America--and the globe--small business owners were among the hardest hit during the pandemic. I put together this series to help you

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