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If you’re a small business owner, it’s likely that a lot of your business is either going to come from word of mouth or from referrals. In addition to these more traditional ways of marketing, taking advantage of the Internet and creating a strong online presence for yourself can also be very impactful for your business. But unless there’s something about you that your visitors or potentials customers can connect with, you might not be very memorable to them. So to help make growing your business a little easier and more natural for you, here are three tips for building more brand awareness for your small business.
In the beginning of your business, your first customers are going to provide you with vital information about your product or service, help you to see areas where you’re lacking, and aiding in your eventual growth. So to help this growth happen a little quicker, Megan Marrs, a contributor to WordStream.com, recommends that you encourage your customers to spread the word about your business by offering some type of referral program. This could include anything from a future discount to a free gift. Just so long as your customers know that you’re willing to throw something their ways if they’re willing to help you out, a referral program can prove to be very effective for getting your brand out there to more eyes.
Related: Brand Awareness Ideas Guide
Another great way to create more awareness for your brand, according to Andrew Medal, a contributor to Entrepreneur.com, is to work with online influencers. Big brands do this all the time, partnering with celebrities to have them post about their product or service on their personal social media channels. And while your small business likely can’t afford to work with a celebrity endorser, you can find micro-influencers, either in your local community or a relevant online community, and reach out to them about working with your brand. By leveraging that person’s online following, you’ll be able to reach people within your target market that you otherwise wouldn’t have had access to.
Arguably the best way to get publicity for your brand and really resonate with people is to add personality wherever you can. According to Brent Barnhart, a contributor to Sprout Social, by avoiding sounding robotic with your social media posts, you’ll allow yourself to stand out from the crowd of other businesses like yours and become much more memorable. So rather than playing it safe, try to add something different and unique every time you post anywhere online.
If you’re looking for ways you can boost the strength and recognition of your brand, consider using the tips mentioned above to help you do just that.
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