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Today, we have an interesting contributed post on having trade show success for your business. Enjoy.
For most businesses, you’ll look for any way to make more sales and find greater success. In the right industry and for the right organization, a great way to do this is to participate in trades shows. By setting up a booth at a trade show, you can get your name and face in front of a lot of people in just a short amount of time.
However, if you don’t have a solid plan, you may find that you’ve wasted more money than you’ve potentially made. So to ensure this doesn’t happen to you, here are three tips for finding trade show success.
If those coming to the trade show haven’t heard about your business or brand yet, this is going to be their first impression and experience with you. According to James C. Gibson, a contributor to the Huffington Post, first impressions are formed within one-tenth of a second. Therefore, it’s important that you do everything in your power to ensure that your first impression is a good one. To do this, make sure you put in the right time and effort into making your booth irresistible and portraying yourself in a happy and positive way.
While trade shows give you the chance to talk to your customers and potential customers face-to-face, this doesn’t mean that you shouldn’t also be using social media. By taking advantage of social media, you can keep in contact with the people you meet at the trade show even when the event is over.
To best do this, Janice Byer, a contributor to The Balance Small Business, says you can get on social media before the trade show and invite your current followers to see you there. Additionally, you can try doing some type of giveaway where you enter through social media, which will encourage people to connect with you through the social media platform to increase their chances of winning your prize.
Because trade shows are often expensive to participate in, you might be determined to get your money’s worth. However, you should be careful not to count anyone out from becoming a customer or client for you just because you don’t think they can afford you.
If you make this mistake, Ken Krogue, a contributor to Forbes.com, shares that you could alienate people attending the event, which then could result in you getting negative feedback either in person or online. This is a reputation you can’t afford to have to overcome.
If you’re going to be attending a trade show in the near future, consider using the tips mentioned above to help you find success at this event.