While it’s a mistake to pigeonhole individuals, researchers generally define generations by the years in which they were born. When we consider how different generations are spending their money, it’s reasonable to consider that people do select products and even make major purchases like cars, based on their stage in life and financial condition.
The Greatest Generation: born 1901-1924, they endured the Great Depression and served in World War II. Those who remain are well into their 90s. They value hard work and sacrifice, and they’re concerned with leaving a financial legacy for future generations.
The Silent Generation: Many from the Silent generation also served in World War II. Born 1925-1942, their nickname comes from a strong tendency toward caution and conventionality. Raised during the depression, the Silent Generation is frugal, disciplined, and values hard work and sacrifice. They keep a low profile and avoid “rocking the boat” to preserve and protect what they worked so hard to earn.
Baby Boomers: This generation has dominated culture for decades. Named for the surging post-World War II birth rate, scholars have argued that Boomers comprise two different groups: those born 1946-1954 and those born 1955-1965. The latter group, dubbed “Generation Jones” by author Jonathan Pontell in a book of the same title, derives its name from the slang term “Jonesing,” meaning yearning for something they missed out on—in their case, the idealism of the ‘60s. Characterized by dreams deferred because of economic recessions and tight job markets, this group became known as driven, competitive, and possessing a strong sense of irony. Both segments of the Boomer generation spend more on healthcare and save less than they should for retirement. They have significant credit card debt, possibly because they’ve had more time to accumulate it or because declining job opportunities cause them to rely more on credit.
Generation X: Born 1965-1979, many X’ers grew up as latchkey children of divorced parents. They didn’t experience any of the ‘60s idealism but reached maturity during the AIDS epidemic. Popular culture has depicted them as harboring an underlying sense of insecurity and ennui. They have higher incomes and spend more, but they also save a greater percentage of their after-tax income.
Millennials: Millennials are the much-maligned generation that gave us avocado toast and living in their parents’ basement. Born 1980-1994, their advanced education has saddled them with extensive student debt. They have a lower rate of homeownership than Boomers or X’ers. They experienced 9/11 in their most formative years, and they’re the first generation to grow up with the Internet. Millennials spend more percentagewise on housing, transportation, and food (including fast food and restaurants) than either Boomers or Gen X.
Generation Z: born after 2000, Gen Z is just coming into view as a cultural and consumer group. They are the first generation constantly connected through social media and mobile devices.
When it comes to how they spend money, the different generations show some general similarities within themselves, but overgeneralizing would deny the individuality of people in every generation.Read more
Starting a new business and building it from the ground up can seem like an impossible task. Even with no direct experience, you can successfully start a brand-new business. You’ll need patience, investments or other funding, and talent to start a wedding planning business. The best wedding planners are well-organized, pay attention to details, and keep their client’s best interests at heart. If you’ve got a passion for the industry and the determination to make it happen, check out this guide on how to start a wedding planning business.Read more
In the modern gig-based economy, so many people decide how they earn their income for themselves. They leverage their time and skill to freely earn without a cap or set workday. If you’re intrigued by the gig economy or already making money from it, you may want to formalize what you do and open up a business. To get some inspiration for a business that aligns with your skill set, read this guide to easy businesses to start from home.Read more
It’s such a great feeling to get away for the weekend and cozy up at a charming bed and breakfast. These establishments are extremely popular because everyone wants to get away from the hustle and bustle of heavily populated areas. If you want to cash in on this lucrative business, follow these tips for starting your own bed and breakfast. If you follow this advice, you’ll surely have customers lined up outside your door.
Location is key when it comes to running a successful bed and breakfast. Most people visit bed and breakfasts to escape from the stressors of everyday life. So please, choose a location that’s not too busy or flooded with people. Select a tranquil spot for your bed and breakfast where people want to go to relax. It’d be helpful if the bed and breakfast were surrounded by nature. Nothing sounds more rejuvenating than taking a long walk in nature and then enjoying a restful nap. If you select the perfect spot for your bed and breakfast, your rooms will be booked for months.
People love going to bed and breakfasts for the food. They want to eat a delicious breakfast from the comfort of a cozy bed. So please, don’t disappoint your guests by serving unappetizing meals. Make sure every item on your business’s menu is savory and will leave people’s mouths watering. Don’t just serve a generic breakfast like bacon and eggs. Spice things up and make apple cinnamon peanut butter cream cheese mini muffins. This breakfast/dessert is something not many people have tried before. Don’t be afraid to take risks when it comes to your menu choices. The bolder you are, the more people will talk about your establishment; thus, leading to increased foot traffic.
Yes, most bed and breakfast lovers expect these places place to be quaint and simple. However, that doesn’t mean these establishments can’t get with the times. Another tip for starting your own bed and breakfast is to add modern technological features to the space. People will love that you put in the extra effort to make your bed and breakfast stand out from the rest. Consider installing heated floors in the bathrooms, so people feel excellent when they step out of the shower. Also, purchase as many smart TVs as you can. People should be able to binge their favorite TV show while they’re at your bed and breakfast. Investing in modern technology will definitely make your bed and breakfast more successful.
If you enjoy catering to people and ensuring they’re comfortable, you should consider starting your own bed and breakfast. These types of businesses are extremely profitable. Cash in on this expanding market and follow these tips to help bring success. Also, be sure to market like crazy. Spread the word and make it known that you offer the best service in the business. Soon, your pockets will be lined with cash, and you’ll wonder why you didn’t start a bed and breakfast years ago.Read more
Animal-assisted therapy is increasingly popular today. Just as its name suggests, it involves animals for emotional support, service assistance, and other emotional or behavioral needs. There are many different types of animals used in this, but the most common are dogs, cats, and even horses! In fact, equine-based therapy is effective in helping posture, emotional support, and mental health. Therefore, the growing popularity of equine therapy requires more equine therapists. These are the best tips on how to start an equine therapy program to build this unique small business.Read more
Etsy’s online marketplace provides you with a medium and a pre-existing customer base, but it’s still difficult to make your store stand out—especially when you’ve just started. Just like any small business, an Etsy shop requires a marketing strategy, an appealing webpage, excellent customer service, and many more positive attributes. Here are four tips for starting a profitable Etsy store and turning your talent into a successful endeavor.Read more
Self-employment doesn’t have to be an unrealistic or unattainable dream. With careful planning and preparation, you can make the leap to becoming your own boss. Take an honest inventory of your skills, experience, and especially your passions, and consider these jobs where you can be your own boss.
If you’re a fitness nut, why not share your enthusiasm with others, for a fee? Before you quit your 9 to 5, use your fitness time to earn certification as a yoga or Pilates instructor or a personal fitness trainer.
Kitchens are your natural habitat, so put your culinary talent to work as a caterer. Check state and local licensing requirements for food services and start planning some sample menus.
Sure, you could earn your real estate agent license, but did you ever consider investing in rental property and becoming a landlord? Real estate investing is a full-time and potentially lucrative career, if you put the effort into growing your real estate business.
You’re reading proof right now that bloggers can make money, by offering knowledge, selling products, using affiliate links, and running ads. Never underestimate the power of the written word when coupled with some fascinating topics.
From English as a second language to test preparation to help with math, tutors make money by helping students with subjects that challenge them. Adults need tutors too, from learning languages to using computer programs and apps. If you have specialized skills and experience, charge by the hour for it.
Small business owners are up to their eyebrows running their businesses. They know they need a social media presence but don’t have time to run it. If you know your way around Facebook, Twitter, Instagram, and LinkedIn then make yourself useful and make some money. Bonus points if you have the videography skills for YouTube.
Writers actually do make money—if they put the work into marketing themselves. Technical writers who turn engineering or coder lingo into plain English make the most, but everyone needs content. If you can provide writing, writing can provide for you.
When your guests depart, they’re buzzing about what a great party host you are. Help others arrange events for weddings, anniversaries, birthdays, corporate meetings, and even conventions. Earn a Certified Meeting Professional credential and you’ll have a step up.
Starting any new venture and turning it into a job where you can be your own boss takes planning, saving, budgeting, marketing, guts, passion, and time. Decide what you’d love to do and figure out how to get from dreaming to doing.Read more
Everyone seems to have a side gig these days, and you should too because it’s one of the best ways to increase your income. One of the best parts about these fun hobbies that can make you money is that you get to make your own schedule for most of these!
If you need to flex your creative muscle, then consider one of these hobbies.
Maybe you’re an incredible teacher; plenty of hobbies can make you some side money.
If you’re not interested in a creative or educational hobby, one of these hobbies should apply to you.
Whatever your skills and interests may be, there’s a hobby out there for you! Plus, making money from something you love is great. You can monetize tons of hobbies, so if we skipped something here, that doesn’t mean you can’t make money from it.Read more
Owning a retail outlet is one way to quit your day job for something your passionate about. This could be for clothes, shoes, toys, books, games, or other goods. Still, sometimes business stalls. For those experiencing this, you should know how to maximize revenue in your retail store to increase your sales and net profits.
Your sales target is your goal for the units sold over a given time. Keep in mind that this is different for everyone, and it depends on your store. Naturally, some stores will have a higher sales target than others, but keep yours appropriate to your market. The best way to do that is to have a reasonable expectation of the sales your store will see and the sales target you want to see. Compare these and adjust accordingly. From there, research your target audience and discover the best ways to attract them to your store.
Another tip to keep in mind is that you should offer a diverse range of products centered on a theme. For example, if you operate a women’s clothing boutique, you should offer tops, bottoms, accessories, and possibly shoes or perfumes. All these products resemble the target audience—in this case, adult women—with items to upsell. Ultimately, offering more products related to your original market plan will greatly increase your revenue.
Unsurprisingly, all retail stores must implement the best technology for success. The most important piece of technology for your retail store is your point-of-sale (POS) system. You should update your POS system if yours is slow and outdated. POS systems make transactions fast and efficient. Additionally, they offer better functionality than older models, with features such as tracking inventory and accounting.
It goes without saying, but you need to advertise your business to attract more customers. This can occur in different ways. The primary advertising techniques for small businesses today are social media and email. This is because most customers spend their time online. Therefore, these marketing platforms are optimal, since you can target customers directly. For example, social media platforms allow you to post messages about your operating hours, sales, discounts, or other important information for your customers to see.
Always be personable in and outside your store. While you should always act kindly toward customers, take this time to engage with them. Find out more about them, talk to them, and connect with them. All these factors will build a strong customer-business relationship which is essential to retaining customer loyalty. This will also increase your word-of-mouth status, which will increase your foot traffic. Another way to increase your reputation is through your community presence. Build this through charitable donations or sponsorships to local sports teams or youth organizations. These will increase your brand recognition, sales, and revenue.Clover-Jan21
Credit: Clover ConnectRead more
The more we understand effective marketing advances, the more we begin to realize the importance of catering to a specific audience. Targeting your ideal customer is a practice that can be traced back to newspapers and the radio, but the extent to which we can accomplish this continuously refines as technology progresses. Failure to locate the appropriate audience can slow down your progress. Today we can narrow down our targeted audience in several ways, which can include the following:
Once you discover why you need this audience, you can begin to actually find them. Before you actually get to this step, however, read our outline on a few different reasons why you should have a target market in advertising.
If you throw your ads into the world without any idea who will see them, you effectively waste a large amount of money. The budget you set determines just how many people will see your ad, and you want it to appear in front of individuals that will actually convert. Tools such as Facebook Pixel can help you build your ideal customer so that Facebook’s algorithm will make sure the right people see your ad.
Knowing who you will talk to helps you decide how to speak. Instead of a generic, one-size-fits-all tone, you can communicate to your audience in a way that appeals to them. Using the tone that best fits your brand will more likely align with what your potential customers will want to see, but the ability to truly relate to them helps them feel connected to your brand
You could communicate through social media channels such as Facebook or Instagram, SEO, email marketing, or even print magazines. It’s important that you carefully consider your ideal customer before choosing your marketing channel(s). And Just a random suggestion is to use Hashtags for Likes Tool if you're planning to get started with Instagram as it help you research the popular and trending hashtags which will surely result in growing your followers.
You have various marketing channels at your disposal. Many of the most popular ones are online, though other mediums can prove just as successful, and which one you chose depends on who will likely buy your product. You could communicate through social media channels such as Facebook or Instagram, SEO, email marketing, or even print magazines. It’s important that you carefully consider your ideal customer before choosing your marketing channel(s).
If you researched your competitors and found that they perform well, there’s a chance that they landed on an audience and know how to cater to them accordingly. When you methodically select your audience and know how to speak to them, you can begin to push more against your competitors.
The ultimate goal of a business is to create valuable conversions. When you have a marketing strategy that shows your ads to anyone and everyone, you may get a lot of clicks, but you won’t get actual conversions. Narrowing down your audience means that the clicks to buy ratio may dramatically increase, which increases your profits.Read more