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Ways to Advertise Your Business on a Budget

  • December 5, 2019

Ways to Advertise Your Business on a Budget

Advertising can be tricky. You need to know what to do to successfully promote your company, increase sales, and raise brand recognition and exposure. Achieving these goals can be costly. Business owners risk over-investing and making no returns on their investment. If you’re a small business owner, understand there are ways to advertise your business on a budget to increase your profit and maximize revenue.

Take Advantage of Online Marketing

Websites, blogs, and social media are all useful tools to market your company. Make an updated website that lists your services and products, contact page, history of your company and mission statement, and blog. Your blog is one of the most important assets. In it, you can post content that will appeal to your customers’ interests. These are ways you can establish an online presence for free. Another idea is to start a personal email campaign and social media accounts. Targeting customers through online marketing is essential for success. An email and social media campaign will show current customers special offers, discounts, and loyalty programs. This will foster brand loyalty and increase your target audience through personal communication.

Network

Branch out to other businesses for potential partners. Building a strong business relationship is fundamental for growth. Go to trade shows, business retreats, or grand openings to scout out and meet potential future partners. You can also take this time to scout out local competitors to see how they operate. It’s okay to network through customers as well. Use referrals to spread your name around. Incentivize customers to reach out to others with special promotions or discounts. This way, you increase your marketing without overspending.

Partner Up with Charities and the Local Community

Use the community to spread your business and raise publicity. Partnering up with charities exemplifies your company’s brand in a positive way. Residents will see your logo or name associated with civil service, which will benefit your reputation. If there are no charities in your community, you can always partner up with schools or youth organizations. Sponsoring local sports teams or after-school groups will better the community and increase your brand exposure.

Use Old-School Advertising Techniques

Like the saying goes: if it ain’t broke, don’t fix it. The same applies to advertising. While keeping up-to-date with technology and software is important, it’s also important to use tried-and-true methods. Using old-school techniques will appeal to older and more niche markets. Specifically, it’s a good idea to use signs. Neon signs offer an energy-efficient, long-lasting, and cost-efficient option to promote your business. Don’t be afraid to take out advertising space in newspapers or magazines. While these won’t have the same reach as an online presence, these traditional methods are tried-and-true when it comes to business success. Remember, online emails and social media posts are temporary and can be deleted. Print advertising lasts longer, since it’s a physical object. In some cases, this can be decades after the original release, thus documenting your business in history.

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5 of the Best Lucrative Small Business Ideas

  • November 19, 2019

Lucrative Small Business Ideas

Being one’s own boss is the dream of many aspiring small business owners. Unfortunately, the road to growing a business often includes multiple setbacks and potholes that can derail such hopes—many of which are financial in nature. It’s important to take precautions in order to give yourself the best possible chance of success. A proven way to increase your odds of succeeding as a small business owner is to choose a profession that has proven to be particularly profitable. Here are some lucrative small business ideas to consider starting as an aspiring business owner.

Dental practice

Dental practices are needed in all areas to treat people of all ages. Due to the universal need for dental care, those who open a dental practice shouldn’t have much trouble curating a consistent customer base. While getting into the dental profession requires years of schooling and substantial up-front equipment costs, the return on investment can be steep—especially when considering the high price of dental treatments. Those who start a dental practice have the potential for a highly lucrative career as a business owner.

Personal training

Today, more people than ever are searching for educated personal trainers and fitness instructors to help them reach their fitness goals. To get into the personal training business, you’ll need to take various certification exams to get qualified. After you’re certified, you should begin profiting from your services quickly, as the personal training industry has inherently low overhead costs.

Accounting services

There is a universal need for accounting services among individuals, corporations, and businesses of all sizes. As such, you likely won’t have any trouble maintaining a solid client base, a steady income stream, and consistent growth. This business profession also requires very few overhead start-up costs, which will help you avoid the financially difficult initial phase that derails many small businesses.

Marketing services

Most businesses that are around today recognize a solid marketing strategy’s value and importance. By starting a marketing company, you can help businesses boost their brand awareness and grow—while also growing your business. To keep up-front costs low, marketing companies have the option to work remotely via the internet.

Online tutoring

Online tutoring is a great small business option for a diverse range of people with a wide variety of skillsets. Whether you speak a second language, are a skilled musician, or have a knack for public speaking, there is likely an online tutoring demand for your unique skills and abilities. All you need to do is prove that you’re knowledgeable in your given subject and market your services well to potential clients.

By choosing one of these lucrative small business ideas, you can significantly improve the likelihood that you’ll succeed as a new business owner.

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6 Ways to Expand Your Real Estate Business

  • October 30, 2019

6 Ways to Expand Your Real Estate Business

The real estate business may be thriving, but it’s a competitive field. If you want to be successful, you must know how to stand out among your peers. The key to achieving this is to put time and effort into educating yourself on the different aspects of the field. Whether you’re selling homes or renting them out, we can help advise you. Below, you’ll find a list of tips on how to expand your real estate business.

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5 Marketing Tips to Gear Up for Black Friday

  • October 23, 2019

5 Marketing Tips to Gear Up for Black Friday

Everyone looks forward to Thanksgiving. It’s such a special time to enjoy food, spend time with loved ones… and prepare for a massive shopping trip the next day. Shoppers have more options than ever to cross items off their Christmas lists, and it can be difficult for businesses to know how to stand out from their competitors on one of the biggest shopping days of the year. Following these marketing tips to gear up for Black Friday will separate your business from the pack and ensure you have an influx of costumers.

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Tips for Optimizing Your Company’s Website

  • October 10, 2019

Tips for Optimizing Your Company's Website

Modern marketing has everything to do with technology. While a company’s products and services can be amazing, their website can ultimately make or break their success. As such, it’s important to keep your website current and follow the trends as they come. If you haven’t revamped your website recently, now may be the time to do so. To help you get started, we’ve created a list of tips for optimizing your company’s website.

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Helpful Ideas for Improving Productivity at Work

  • October 1, 2019

Helpful Ideas for Improving Productivity at Work

The daily grind of working life can wear down even the best workers over time. As burnout starts to set in, workplace productivity can begin to suffer. To stave off against the negative effects of inefficiency, here are five helpful ideas for improving productivity at work.

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How to Motivate Your Employees to Be More Productive

  • September 27, 2019

Motivate Your Employees to Be Productive

When it comes to a career, the goal for most is to work toward success and to never stop trying to grow. We all want to do whatever we can to improve our company and create more opportunities. As the boss, it’s your job to encourage employees to work hard; your business will only succeed if the work gets done, and it’s up to everyone to participate. To help you improve employee performance, we’ve created a guide on how to motivate your employees to be more productive.

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7 Noteworthy Tips for Vacation Rental Owners

  • September 17, 2019

7 Noteworthy Tips for Vacation Rental Owners

If you’ve decided to take the leap and use your vacation home as a rental property, you’re in for a treat. Though owning a vacation rental may take some work, you’ll definitely reap the various rewards that come with it. As more and more people recognize the advantages of using vacation rentals, understanding how to paint your rental home in the best light will become vital. Here we’ve listed some incredible tips for vacation rental owners so that you can fill up your guest book for months to come.

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How to Welcome New Employees: Start Off on the Right Foot

  • September 16, 2019

How to Welcome New Employees Start Off on the Right Foot

Starting a new job is equal parts scary and exciting, and your new employees may feel some pressure and anxiety. Those first few days, and even weeks, at a new job are an essential time to make them feel welcome and show them all your company has to offer. Here are some handy pointers on how to welcome new employees.

Clue them in on what to expect

Nobody wants to go into a new situation blind. Rather than having them scramble around on the first day, help them walk in with confidence. Send some information before their first day about anything they should know. Email is often the best route to do this—you can clue them in on what their first few days will look like, provide an outline of the dress code, and mention any materials they should bring with them.

Prepare their desk space

Before they set foot in the door, make sure IT has their desk all squared away. That means the computers should be operational and ready to use right away, and the phone should have their name and number. That way, both your new employee and you can hit the ground running.

Have a stellar first impression

First impressions are essential, especially for new hires. You don’t want them to get a bad impression or start to doubt their new job. To circumvent that, be totally prepared for them when they start. Make sure you can answer their questions, treat them with warmth, and guide them through the training process. That will make them more productive and invested employees in the long run.

Give your employees a swag bag

Everyone likes to feel a little special, especially if they’re a new employee. Reinforce the idea that your company cares by giving them a swag bag on their first day. Load it up with branded products, such as a fun drink cup with your company logo, as well as items they’ll use on the job, such as pens and notepads. This will show them you care and make them feel more compelled to stay invested in your company. They can even use the items you give them to market your company outside of work.

Treat them to lunch

It’s always good to let the new employees leave the office for a bit; treating them to lunch is the best way to do it. It will let them unwind, get out of their head, and get to know you and their team better. Feeling like a part of the team is important, and it will help integrate them into the company culture quickly.

Check in with them often

A new employee can get both frustrated and confused if they’re left to their own devices for too long or too often. Don’t let resentment build up—check in with your employees often to make sure they aren’t left in the dark. While you shouldn’t hold their hand, or constantly pester them, let them know you’re there to help and are invested in their progress. This is the perfect way to welcome new employees beyond their first day.

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7 of the Best Waterfront Destinations to Own Real Estate

  • September 9, 2019

7 of the Best Waterfront Destinations to Own Real Estate

If you’re looking to invest in a vacation home, it may be a good idea to look into beach homes. Beachfront properties, or those close to the ocean, never go out of style. Don’t limit yourself to the United States, either—as more and more people travel and book vacation rental homes, you could end up making a big profit from renting out your place. Below, we list some of the best waterfront destinations to own real estate around the world—check them out!

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