Brick-and-mortar stores require more traditional means of advertising to promote, and they have different marketing potential than online stores do. Here are some of the best marketing strategies for brick-and-mortar stores. They take a bit more work to promote than online stores, but your physical store has just as much marketing potential.
Window Display Advertising
Window display advertising is one of the most effective means of attracting new customers to a physical storefront. Countless potential customers pass by your store every day, and one advantage of the window display is that you can attract customers in the moment with your storefront alone. You want to make an excellent first impression, so put some time (and some of your marketing budget) into designing a nice window display.
Hosting Events
Hosting events can be a great marketing tactic to gain more attention and get new customers through your door. For example, try to use your connections to collaborate with and host big names in your field. You could host charity events, allowing you to both provide more outreach to your favourite charity and promote your business simultaneously. You could also host a sidewalk or other large-scale sale to move products quickly. Don’t forget to promote your event—a great way to do this is by spreading the word on social media channels.
Social Media for Your Location
Just because you run a physical store location doesn’t mean that your store can’t have an online presence. In fact, a social media account, Google My Business, and even an online website are all great online resources for your business. Starting a social media account for your company is a great way to build brand awareness and get more eyes on your products, services, or reviews.
Have any of these best marketing strategies for brick-and-mortar stores inspired you to step up your own marketing game? One perk of a physical location is that you can get creative with your advertising to bring in new customers, but you don’t need to constrain yourself to physical advertising methods either.