Creating a new website is a big step for new companies. However, even if you’ve had a website for years, it still may not be perfect. This guide covering the big mistakes that companies make with their websites keeps both of these groups in mind. There’s obviously always room for improvement, but these are the things you should make absolutely sure you avoid.
Basic Templates
Not everyone is a natural website creator, and luckily, you don’t have to be. So many website creation companies provide easy-to-use templates and tools for users to create attractive websites without any prior knowledge or skill sets.
The problem here is that too many companies slap on templates and call it a day. This might come off as lazy if someone were to notice, and there’s a good chance your site will look just like that of another company that did the same thing. You need to take the time to edit the template by injecting your own brand and feel to make it your own.
Poor Design Elements
Even if you have helpful tools for editing your general template, that doesn’t mean it’ll turn out great. People can be very judgmental when it comes to website design, and an ugly one could turn them away the second they open your link. A lot of it has to do with color schemes and design elements, but something as simple as your site’s typography can lead to issues. Focus on making your site readable while still matching it to your style and brand.
No Calls To Action
One of the biggest mistakes companies make with their websites is failing to include any calls to action. Just because someone is on your website doesn’t mean they are guaranteed to buy something. You need to push for the sale with a call to action. You can include this in the text of your website or even in a small pop-up offering a discount. Don’t be afraid to get creative with your attempts to convince visitors to make purchases.
Information Overload
Of course, too much of anything is a bad thing. This is very true with your calls to action. If you berate your potential customers with constant pop-ups, with daily emails, or simply by being too forceful with your content, you’ll quickly drive them away.
Information overload can occur outside of the call to action as well. Giving too many details on a product or service can overwhelm readers. It’s best to find a balance that piques customers’ interest without burning them out. If you get them interested enough, they might even reach out to you with more questions, giving you the opportunity to close the deal yourself.