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I had a chance to speak with Autumn Shelton and Hanna Brand, the co-founders of Autumn Brands, on the future of the cannabis industry. You won't want to miss this one. Check it out below.
Autumn Brands is a 50% women-owned and operated cannabis cultivator and creator of top-grade health and wellness products. The vision of the two families spray-free approach allows for a PURE guarantee, providing a clean, and potent cannabis experience. PURE stands Pesticide-free, User-first, Responsibly grown, and Eco-friendly. Autumn Brands produces top-quality strains built on their six generations of farming expertise that started in Holland more than a century ago.
California's ever-growing marijuana cultivation and lack of retailers has increased supply, creating a flooded market. Due to the wholesale market crash, there is more opportunity for new brands to try their hand in the market by coming in with ridiculously low prices. Some dispensaries find this enticing and are enjoying a race to the bottom while still keeping their retail prices the same for the consumer.
Cannabis is undoubtedly a growth industry, and the more prominent brands are coming in. Beverage companies such as Pabst, Lagunitas, Anheuser-Busch, and more are leaping into creating cannabis-infused beverages.
The worldwide demand for cannabis has skyrocketed with the pandemic bringing a massive increase in sales globally, with the global market estimated to be at $130 billion by 2025. More countries like Poland, Ukraine, and South Africa are moving toward legalization, and U.S. cannabis companies are making moves toward international growth.
Consumers are more educated about everything they are ingesting, including cannabis. However, every state that has legalized recreational cannabis also requires quality and contaminant testing, but there is no central system regulating cannabis products. Consider only purchasing from reputable, transparent brands.
The States Reform Act proposes to remove cannabis from the Controlled Substances Act, making it regulated like alcohol, allowing states to determine their own laws. The bill would allow interstate commerce and remove the legal obstacles preventing U.S. cannabis companies from accessing the financial system.
The States Reform Act represents a major step in the push for federal cannabis regulation, however it's not likely to happen in 2022. This Act would not only enable states to more productively set their own policies like reasonable tax rates and their own regulatory system but it would also give law enforcement the tools to lead the way in their communities as well as properly oversee how these new regulations are implemented. We are however optimistic that the SAFE Banking Act may come to fruition within the next year or two and that would allow cannabis businesses to work with the U.S. banking system. This would be a major game changer for the industry and a step in the right direction.
The most popular would have to be our flower, either the Wedding Cake, Sundae Strudel, or Mother’s Milk.
As a minority leader it's important to present yourself in a clear, professional, confident and humble manner in order to gain the respect of your employees and industry partners. In any business, but especially in a new industry, it's important to stay frugal and not try to be the fanciest company out there, or you could lose everything. We saw so many cannabis businesses go out of business because they spent too much before they even got their business up and running. Always stay true to your company vision and when something isn’t working, make small revisions so you can figure out exactly what needs to change.
For more information, follow us on @AutumnBrands, visit www.autumnbrands.com.
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