“Marketing is no longer about the stuff that you make, but about the stories you tell.”
This quote from Seth Godin, the author, entrepreneur, and marketer, provides a baseline for effective marketing in the 21st century. Your product, service, or brand is not enough anymore—and you cannot rest on your laurels. Instead, today’s marketers must harken back to a practice that has been a part of the human race for centuries: storytelling. We are hard-wired for stories—and the emotional bonds we form with those telling them. Through the lens of content marketing, we will explore storytelling as a practice and showcase its effectiveness by relating to our target audience and helping them along the buyer’s journey, supporting our story with data, and building our brand around our organization’s story.Read more
The more income streams you can develop for your business, the better your chances of turning a profit eventually. That's why, no matter what your primary product or service may be, if you figure out how to add tangential ways of making money, that's going to be good for your bottom line.
You can think about creative ways to make money by adding screen printing possibilities, working with other companies and brands, using coupons as loss leaders, or offering multiple ways to pay for ongoing services. Each should open up different opportunities for further income within your business framework.Read more
In these difficult times, the world has become a dangerous place, be it an individual or an enterprise. When you go out you are at risk from unknown elements ready to harm you at every step.Read more
If you are a business owner, you probably know how important web design is for leaving a strong and positive first impression on your current and potential customers. According to professional web design agencies, everything matters...from the choice of fonts and colors to the layout...and, of course, content!
But how can web design impact content marketing? - you might wonder.
Before we answer this question, let us define content marketing first.Read more
When starting an e-commerce business or starting to sell products online, whether through your own website or on a shared selling site such as Amazon or Etsy, there are a lot of things to consider. When shipping your products, it’s essential they are packaged in a way that allows them to safely ship to your consumer. It’s also important, for aesthetics and branding purposes, to have packaging on the product itself. Start exploring the differences in primary and secondary packaging for your business.Read more
Writing, designing, and implementing a marketing campaign is a large undertaking. However, regardless of how long you spend shaping your advertisements, your efforts will not come to the proper fruition if they are not well-researched, targeted, and diversified. Here are some common reasons why marketing strategies do not succeed.Read more
Keeping a business going through a rough patch can be a big challenge. However, many businesses don’t realize that the best way to get over a rough patch is to quickly move past it. You can do this by trying your best to accelerate business growth. But how exactly do you do this without falling into one of the many business pitfalls that plagues quick growth?Read more
It's time to start creating a successful business plan.
If you don’t have a business plan for launching a business, you don’t have a roadmap to drive sales and revenue. That is why it is important to establish a business plan that defines your company’s mission and details and what it will need to operate. The following information shows you how to format your business plan so you can get a better picture about your new venture’s requirements and needs.Read more
In today’s digital era, having a website for your business is no longer a luxury—it’s a necessity. Having a well-designed and user-friendly website is essential to establishing credibility with your current and potential customers. Creating a website can be harder than many business owners imagine, however. Explore these tips for creating a website for your business.Read more