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Category Archives for Marketing

How email marketing can improve your firm’s customer service

  • May 31, 2021

The world of marketing (and, particularly, online marketing) has evolved at a tremendous pace over the last 15 or so years. 

With the increasing importance of social media platforms, Search Engine Optimization (SEO) and digital analytics software, it’s now easier than ever for firms to gain a greater insight into their markets and an increased understanding of their users’ preferences and interests. Moreover, all these technologies combined have also hugely improved the ability of firms to augment both their product offering to clients and their customer service. 

However, as any successful business person will tell you, true customer service goes far beyond just understanding and targeting consumers. Rather, customer service creates a two-way street between firms and their clients and, if done correctly, can have the knock-on effect of vastly increasing brand loyalty and the likelihood of repeat sales - so, it’s a win-win for all concerned.

Tips to use email marketing more effectively in customer service

Unlike almost any other promotional vehicle, email marketing affords the ability for companies to reach out to specific clients by name, targeting the content of their message to the customer's proven interests or previous buying behaviors or habits. Also, using email signature software, firms can maintain branding across their communications to help build awareness of their goods and services. No other medium - not even social media - allows this level of personalization and one-to-one contact through providing bespoke marketing content. 

Below are just a few more ways to extend this personalization to the benefit of both your firm and your clients:

Quicker, two-way communications: Research shows clients these days are more likely to reach out to firms via email, text or social media than they are by phone, so ensuring you reply to email communications quickly and politely will instill a greater sense of trust in your services and your ability for after-sales support. 

Emails (and email marketing) help build trust: Very often consumers take time in the decision-making process before finally taking the plunge to make a purchase. Keeping up email communications with a potential client is one of the best ways to show your firm is responsive to inquiries and offers high levels of customer support. Moreover, if a client has signed up to your mailing list, then receives an email from your firm, they are more likely to revisit your site. Nurturing sales leads is vital in today’s cut-throat e-commerce environment - and email marketing is one of the best ways to ensure your company remains front and center in the minds of prospective customers. 

Email marketing builds engagement: Regular emails with content tailored to the user helps show high levels of customer service (particularly if you feature the client’s name and show links to other content they might also enjoy). Personalized marketing emails of this type are the digital equivalent of walking into a store and being greeted by name and can generate high levels of engagement and loyalty. 

Email marketing builds engagement, fosters relationships and helps you stand out: It’s worth remembering your prospective client has likely already visited countless online stores (and possibly some real-world ones too), so building a positive relationship between them and your company often transpires to be the deciding factor between a customer choosing to shop with you or another firm. Taking time to go the extra mile with email, email marketing and other forms of communication will help prove your business is interested in much more than just achieving a sale.

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5 Ways Search Engine Optimization Can Help Your Finance Business

  • April 14, 2021

In today’s world, there are so many different options out there for every type of business, and especially finance businesses. With so many consumers spending such a large amount of time online, it may feel like it’s easy for yours to get lost in the sea of internet searches. Luckily there are smart marketing strategies like Search Engine Optimization (SEO) out there which can help your business to end up at the top of people's searches. Here are 5 ways SEO marketing can help your finance business. 

Searching Is The Primary Source Of Most Web Traffic

The vast majority of web traffic doesn’t come from people clicking on ads randomly or from searching extremely specific things. Most web traffic comes from vague searches such as “best finance business in Boston.” You want to make sure that your business is one of the first things to come up when someone searches for your type of service, and SEO can help you do just that. 

Improved User Experiences 

An oft overlooked perk of good SEO is better user experiences. An online marketing agency will do a great job setting up your SEO so that your website is clean, simple, user-friendly, and of course discoverable. Once people find you (quickly and easily), they will love the experience your website offers them. 

Increased Traffic

Possibly the most obvious benefit of SEO is the increased traffic it will bring to your site, and a larger number of website visitors always translates to more customers and a larger profit. You will be shocked once you look at the numbers and see how many more people are visiting your site each day, and you’ll wonder what your finance business ever did without SEO. 

Large Payoff 

SEO is pretty inexpensive compared to many other forms of marketing, but the payoff is huge! You will start to see the ways in which SEO has helped your business to improve much more quickly than with other forms of marketing too. So what are you waiting for?

Works In The Long-Term

Unlike with other forms of marketing, SEO pays off in the long-term. The longer you use this strategy, the more your business will grow and grow. Impacts of SEO will begin to show almost immediately but will last for decades. The internet isn’t going anywhere, so evolve with the times and make sure your finance business isn’t left behind. 

Overall, Search Engine Optimization is a smart business decision that you will be glad you made for years down the line. Consider investing in online marketing like SEO today and you will start to see the above benefits before you have a chance to blink.

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5 Reasons To Add A Bio Page To Your Site

  • April 12, 2021

Add A Bio Page

Bio pages are a common feature on company websites. They may also be titled ‘meet the team’ or ‘who are we?’ or they may be included within an ‘about us’ page. Such pages can be a way of virtually introducing yourself. Such pages can have several benefits when winning over customers. Below are just some of the reasons to add a bio page on your site.

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Why SEO Needs to Be in Your Vocabulary

  • April 1, 2021

Why SEO Needs to Be in Your Vocabulary

It's possible that you haven't yet heard of SEO services. It's also possible that you believe you don't need it. On the contrary, efficient and effective SEO services are mandatory if you want your business to thrive. Here's a bit of information about the services and why they should be in your vocabulary and in use for your business website.

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Benefits of SEO service

  • March 17, 2021

There has been a lot of technological advancements. As a result, most people prefer to shop online in the comfort of their homes. This means that businesses have to focus on making their products available on search engines. The best way to do so is by having a reliable website. However, a reliable website will not make you enough sales. According to the  Calgary SEO Agency, organizations ought to hire an SEO expert to benefits from the services.

Here are the benefits an organization can get by using SEO services.

 

User-friendly websites

Whenever a person visits your website, they expect to find more information regarding your product. Therefore, you need to ensure that your website is user-friendly. Such will make it easy for everyone to maneuver it and get the necessary information without facing many challenges. The more difficult it is to maneuver a website, the higher the chances that the visitor will exist without getting what they needed. An SEO expert has the knowledge required to create user-friendly websites for your business. All you have to do is hire a qualified SEO expert who can showcase their previous work. You can also check their website to determine the kind of services they will offer you.

Increase ranking on search engines

The most crucial benefit of SEO services is that they increase the presence of your website on search engines. If your website ranks high, it means that people can easily access it. The more people that access your website, the higher the chances of making more sales. An increase in sales is beneficial to your organization since it will facilitate growth. SEO experts know the right content to write on your website. It is such content that will make it rank high on search engines.

Increase in quality traffic

When people search for products on search engines, they tend to click the results on the first page of the engine. Therefore, if your website is not among the first ones to show up, the chances are high that you will have less traffic. Through SRO services, you can increase traffic on your website. It is through such traffic that you can convert visitors to clients. SEO enables you to post content related to your products on your websites. When people search for certain key terms regarding the same product, they will be directed to your website. If a person is searching for a particular keyword, it means they have high chances of buying the product. This is what organizations term quality traffic. You do not want people visiting your website, yet they do not plan to buy your products. SEO experts will direct the right traffic to your website

Calgary SEO Agency points out that the benefits of SEO services vary depending on the agency you hire. If you choose an agency that does not have much expertise in the field, they will not grow your business as expected. However, if you choose the right expert, you can be assured of an increase in sales and business growth.

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Benefits of Using Link Building Services

  • March 3, 2021

For any online business or website to be successful and help drive awareness or improvement revenue, frequent visitation from unique visitors is very important. One of the best ways that you can improve your visitation is by having quality inbound links to your website. These inbound links will bring people from outside your website to your site, which could have direct benefits to your entire website and business. To ensure that you are driving as much traffic to your website as possible, you should consider the link building services and strategies provided by Vazoola.

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7 Tips for Content Writers to Boost their Marketing Strategy

  • February 16, 2021

7 Tips for Content Writers to Boost their Marketing Strategy

Content marketing is experiencing improvements day by day, like anything else in this modern era of the internet. You must have some powerful tactics to remain in the competition and grow.

You may also need to modify some of the tactics that succeeded in the past to deal with the dynamic changes.

Although SEO has a room of its own, the heart of this market is still great and authentic content. The methods and techniques have, nevertheless, changed a lot in recent years.

Therefore, your marketing plans should change in order to maintain pace with the changing markets. We will have some tips for writing content in this article that will help you develop your marketing plan better than ever before.

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4 Questions About SEO Keywords

  • February 16, 2021

4 Questions About SEO Keywords

Almost everyone who uses the internet has heard of keywords. If you are a blogger or a copywriter, you must know what keywords are. Here are some common questions about SEO keywords and how they can be used on a website.

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3 Security Risks In Digital Marketing

  • January 6, 2021

Security Risks In Digital Marketing

Digital marketing refers to reaching consumers via the use of mobile devices, the internet, search engines, social media, and various other channels. A digital marketing campaign needs a good deal of effort and time to make it a success. You need to identify your audience, do market research, and develop content and more. The development of a proper strategy is an important step for digital marketing success. Another aspect you have to rope in is web security, which can result in risks for you and your clients if neglected.

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Storytelling in Content Marketing

  • December 1, 2020

storytelling in content marketing

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

This quote from Seth Godin, the author, entrepreneur, and marketer, provides a baseline for effective marketing in the 21st century.  Your product, service, or brand is not enough anymore—and you cannot rest on your laurels.  Instead, today’s marketers must harken back to a practice that has been a part of the human race for centuries: storytelling.  We are hard-wired for stories—and the emotional bonds we form with those telling them.  Through the lens of content marketing, we will explore storytelling as a practice and showcase its effectiveness by relating to our target audience and helping them along the buyer’s journey, supporting our story with data, and building our brand around our organization’s story.

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