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Category Archives for Marketing

3 Ways To Make Your Business Cards Unforgettable

  • May 18, 2022

3 Ways To Make Your Business Cards Unforgettable

Business cards are often the first impression your business gets to make with potential partners and customers. This first impression is crucial to whether you’ll stick around in their minds and wallets or just be left in a stack and forgotten. Keep reading to learn three ways to make your business cards unforgettable.

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Ways To Provide an Unforgettable Customer Experience

  • May 11, 2022


Ways To Provide an Unforgettable Customer Experience

Word travels fast through text messages, social media posts, and online reviews in today's instantaneous society. Your business must have exceptional customer service, or bad reviews will pop up every time someone searches your business.

You want to create a positive space for your customer to feel comfortable, heard, and proud of supporting your business. There are various ways to provide an unforgettable customer experience to expand your brand's awareness and bring more customers through your doors.

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5 Tips for Creating Your Marketing Budget

  • December 3, 2021

Creating your marketing budget is an important part of ensuring your business’s success. After all, the only way you can continue to generate revenue is by attracting more customers. Marketing can be considerably expensive, so ensure you get the maximum return on your investment, you should plan your marketing budget carefully. To help you throughout the process, here are some of the best tips for creating your marketing budget.

Evaluate Where You Currently Stand

The first step is determining how much money you have to work with overall. Before you start adding up expenses that you'd like to throw on your marketing budget, it's crucial that you ensure that the funds are actually there. So, go over all assets, and get a feel for how much money you have to work with.  Once you've added it all up, you'll have a better idea of whether you have enough money to do the kind of marketing you're hoping to do. If not, you might want to think of some creative ways to come up with more funds for your marketing strategy. Whether you host an event or look for a new investor, there are many different ways to generate extra funds for marketing.

Track Your Current Performance

It's important that you're looking at your key performance indicators such as how many leads you're producing with your current marketing efforts. Doing so will give you a better idea of how effective your current budget is, and where changes need to be made.  There are plenty of tools out there available to measure your current marketing campaigns to give you an idea of whether they're yielding the kind of results that you hope for.

Watch Your Competitors

A smart businessperson knows that they should always be paying attention to what their competitors are doing. Keep an eye on their marketing strategies, and take note of what’s working and what’s not. Consider whether what they’re doing could fit into your budget as well.

Continue Measuring

Once you implement a budget and put new marketing methods to use, it's important that you closely keep an eye on your most important metrics. Run a daily report to get a feel for how much ROI your current campaigns are producing. Make adjustments as needed, and don't hesitate to take action. The longer you wait to make changes, the more money you're losing on ads that aren't producing any results.

Have Regular Meetings

It's critical that your team stays in close communication to ensure that your budget is going to the most effective channels. If you're limited on funds, it's important that you make every cent count. Therefore, having regular meetings to assess whether your marketing team should shift their resources more in different areas is extremely important for your overall growth.

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5 Ways Social Media Can Help Grow Your Business

  • September 22, 2021

5 Ways Social Media Can Help Grow Your Business

Growth is a top concern for businesses. It ensures a bright and successful future for a company. In this article, we’ll focus on five ways social media can help grow your business. It’s a unique way to reach hundreds to thousands of potential customers at no cost to the business owner.

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Business Growth: 7 Tips to Elevate Your Business

  • September 8, 2021

Are you a business owner? Do you want to grow your company? If so, then these are a few things that you can do. 

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3 Creative Ideas for Advertising Your Clothing Shop

  • August 30, 2021

3 Creative Ideas for Advertising Your Clothing Shop

By advertising your clothing shop, you show customers who you are and establish your place among the competition. This is a major component of brand recognition—you want to stay fresh in the customer’s mind. And the more you stand out, the easier it is to use word-of-mouth marketing techniques. Wow your target market and new customers with these creative ideas for advertising your clothing shop!

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25 Coaching Blogs That Will Make You Want To Start Your Own

coaching blogs

Have you always wanted to start a blog for your coaching business, but you’re just not sure where to begin?

I get it. If you’ve never started a blog before, it can be intimidating.

However, it doesn’t have to be. Much of what I learned over the years in blogging is self-taught. It requires a time and monetary investment on your part.

I can certainly help you get started and get your blog up and running. That said, you’re also here to see what’s possible.

Check out these 25 blogs below and see what your own could potentially look like. You'll want to keep an eye out for how these blogs engage the reader and what kinds of calls-to-action (CTAs) they have. Let us know your thoughts in the comments.

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Inexpensive Ways to Market Your Small Business

  • June 28, 2021

Inexpensive Ways to Market Your Small Business

So, you’ve started a new business, and it doesn’t seem to be booming the way that you’d like. There are a few reasons why that might happen, but the most likely is that you’re not currently doing any marketing. It’s OK—many people don’t hop on the marketing bandwagon right away due to its high expense and difficulty to track. However, if you’re not drawing in many customers, it might help to rethink that. Luckily, there are quite a few inexpensive ways to market your small business; hopefully, one of the tips we have for you will help improve your company’s finances.

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How email marketing can improve your firm’s customer service

  • May 31, 2021

The world of marketing (and, particularly, online marketing) has evolved at a tremendous pace over the last 15 or so years. 

With the increasing importance of social media platforms, Search Engine Optimization (SEO) and digital analytics software, it’s now easier than ever for firms to gain a greater insight into their markets and an increased understanding of their users’ preferences and interests. Moreover, all these technologies combined have also hugely improved the ability of firms to augment both their product offering to clients and their customer service. 

However, as any successful business person will tell you, true customer service goes far beyond just understanding and targeting consumers. Rather, customer service creates a two-way street between firms and their clients and, if done correctly, can have the knock-on effect of vastly increasing brand loyalty and the likelihood of repeat sales - so, it’s a win-win for all concerned.

Tips to use email marketing more effectively in customer service

Unlike almost any other promotional vehicle, email marketing affords the ability for companies to reach out to specific clients by name, targeting the content of their message to the customer's proven interests or previous buying behaviors or habits. Also, using email signature software, firms can maintain branding across their communications to help build awareness of their goods and services. No other medium - not even social media - allows this level of personalization and one-to-one contact through providing bespoke marketing content. 

Below are just a few more ways to extend this personalization to the benefit of both your firm and your clients:

Quicker, two-way communications: Research shows clients these days are more likely to reach out to firms via email, text or social media than they are by phone, so ensuring you reply to email communications quickly and politely will instill a greater sense of trust in your services and your ability for after-sales support. 

Emails (and email marketing) help build trust: Very often consumers take time in the decision-making process before finally taking the plunge to make a purchase. Keeping up email communications with a potential client is one of the best ways to show your firm is responsive to inquiries and offers high levels of customer support. Moreover, if a client has signed up to your mailing list, then receives an email from your firm, they are more likely to revisit your site. Nurturing sales leads is vital in today’s cut-throat e-commerce environment - and email marketing is one of the best ways to ensure your company remains front and center in the minds of prospective customers. 

Email marketing builds engagement: Regular emails with content tailored to the user helps show high levels of customer service (particularly if you feature the client’s name and show links to other content they might also enjoy). Personalized marketing emails of this type are the digital equivalent of walking into a store and being greeted by name and can generate high levels of engagement and loyalty. 

Email marketing builds engagement, fosters relationships and helps you stand out: It’s worth remembering your prospective client has likely already visited countless online stores (and possibly some real-world ones too), so building a positive relationship between them and your company often transpires to be the deciding factor between a customer choosing to shop with you or another firm. Taking time to go the extra mile with email, email marketing and other forms of communication will help prove your business is interested in much more than just achieving a sale.

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5 Ways Search Engine Optimization Can Help Your Finance Business

  • April 14, 2021

In today’s world, there are so many different options out there for every type of business, and especially finance businesses. With so many consumers spending such a large amount of time online, it may feel like it’s easy for yours to get lost in the sea of internet searches. Luckily there are smart marketing strategies like Search Engine Optimization (SEO) out there which can help your business to end up at the top of people's searches. Here are 5 ways SEO marketing can help your finance business. 

Searching Is The Primary Source Of Most Web Traffic

The vast majority of web traffic doesn’t come from people clicking on ads randomly or from searching extremely specific things. Most web traffic comes from vague searches such as “best finance business in Boston.” You want to make sure that your business is one of the first things to come up when someone searches for your type of service, and SEO can help you do just that. 

Improved User Experiences 

An oft overlooked perk of good SEO is better user experiences. An online marketing agency will do a great job setting up your SEO so that your website is clean, simple, user-friendly, and of course discoverable. Once people find you (quickly and easily), they will love the experience your website offers them. 

Increased Traffic

Possibly the most obvious benefit of SEO is the increased traffic it will bring to your site, and a larger number of website visitors always translates to more customers and a larger profit. You will be shocked once you look at the numbers and see how many more people are visiting your site each day, and you’ll wonder what your finance business ever did without SEO. 

Large Payoff 

SEO is pretty inexpensive compared to many other forms of marketing, but the payoff is huge! You will start to see the ways in which SEO has helped your business to improve much more quickly than with other forms of marketing too. So what are you waiting for?

Works In The Long-Term

Unlike with other forms of marketing, SEO pays off in the long-term. The longer you use this strategy, the more your business will grow and grow. Impacts of SEO will begin to show almost immediately but will last for decades. The internet isn’t going anywhere, so evolve with the times and make sure your finance business isn’t left behind. 

Overall, Search Engine Optimization is a smart business decision that you will be glad you made for years down the line. Consider investing in online marketing like SEO today and you will start to see the above benefits before you have a chance to blink.

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