“Marketing is no longer about the stuff that you make, but about the stories you tell.”
This quote from Seth Godin, the author, entrepreneur, and marketer, provides a baseline for effective marketing in the 21st century. Your product, service, or brand is not enough anymore—and you cannot rest on your laurels. Instead, today’s marketers must harken back to a practice that has been a part of the human race for centuries: storytelling. We are hard-wired for stories—and the emotional bonds we form with those telling them. Through the lens of content marketing, we will explore storytelling as a practice and showcase its effectiveness by relating to our target audience and helping them along the buyer’s journey, supporting our story with data, and building our brand around our organization’s story.Read more
The more income streams you can develop for your business, the better your chances of turning a profit eventually. That's why, no matter what your primary product or service may be, if you figure out how to add tangential ways of making money, that's going to be good for your bottom line.
You can think about creative ways to make money by adding screen printing possibilities, working with other companies and brands, using coupons as loss leaders, or offering multiple ways to pay for ongoing services. Each should open up different opportunities for further income within your business framework.Read more
If you are a business owner, you probably know how important web design is for leaving a strong and positive first impression on your current and potential customers. According to professional web design agencies, everything matters...from the choice of fonts and colors to the layout...and, of course, content!
But how can web design impact content marketing? - you might wonder.
Before we answer this question, let us define content marketing first.Read more
Whether you run your own business, have a side hustle, or are just thinking about venturing out into your own business endeavor, marketing is essential. Marketing helps businesses and services acquire new customers and maintain their existing relationships with current customers. Check out this guide to learn the most important ways to market your business that are affordable for even the tightest of budgets.Read more