If you’re thinking about breaking into the beauty industry, congratulations. You’ve identified a steadily growing market that still has plenty of room for you. Globally, the industry is set to exceed $716 billion by 2025, and the pandemic has trained consumers to shop from home. That means it’s anyone’s game, and there’s enough money involved for a lot of winners. Here’s what you need to know to start a beauty brand that’s meaningful and profitable.Read more
Digital marketing refers to reaching consumers via the use of mobile devices, the internet, search engines, social media, and various other channels. A digital marketing campaign needs a good deal of effort and time to make it a success. You need to identify your audience, do market research, and develop content and more. The development of a proper strategy is an important step for digital marketing success. Another aspect you have to rope in is web security, which can result in risks for you and your clients if neglected.Read more
What is your digital PR strategy for 2021?
Across North America--and the globe--small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners.
I put together this series to help you succeed this year. Read on to see what folks had to say about their top digital PR strategy--and how it can help you going into this crucial year.
This is the third installment in the Public Relations Tips for Small Business Owners series. Make sure to read Part 1 - Connect: How To Bond With Your Target Fans This Year and Part 2 - 25 Best PR Tactics To Reach Your Target Audience.Read more
Are you planning to relocate your retail store to a different venue? Or perhaps, you're relocating your office to another city? Either way, planning a commercial move is an expensive and stressful endeavor. Regardless of the projected benefits, pulling off a commercial move is hectic and requires meticulous planning.
Even the slightest lack of oversight can cost you thousands of dollars. It is vital to plan every aspect, from packing the expensive equipment to hiring the right moving company. Businesses should start planning at least six months to ensure efficiency.
Keep reading to discover some budget-friendly tips that will prove immensely helpful.
How will you cultivate your raving fan base in 2021?
I asked a few dozen public relations and marketing professionals for their best tips for small business owners. Across America--and the globe--small business owners were among the hardest hit during the pandemic.
I put together this series to help you succeed this year. Read on to see what folks had to say--and how it can help you going into this crucial year.
This is the second installment in the Public Relations Tips for Small Business Owners series, so be sure to check out part 1, Connect: How To Bond With Your Target Fans This Year.Read more
How do you plan to connect with your audience in 2021?
Let's face it: 2020 was a year unlike any other. Many of us changed or altered the way we conduct business--perhaps forever.
It's important to focus on one crucial element: engaging your customer by making a personal connection. That is where we need to reach people again on a human level and form a tight bond with our raving fans.
To that end, I asked a few dozen public relations and marketing professionals for their best tips for small business owners. We know you're among the hardest hit during the pandemic, so this post (and others in this series) are for you.
Read on to see what folks had to say--and how it can help you going into this crucial year.Read more
The dog grooming industry is one of the best options for those who want to work with animals and make a little extra money while they’re at it. This is because grooming is an essential part of keeping a pet healthy, happy, and looking good. As such, there’s never a shortage of potential clients in need of professional-level service. So, if you’d love a chance to work directly with dogs and make a better living for your family, a dog grooming business might be a great option. This is how to start your own dog grooming business and make the most of the process.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
This quote from Seth Godin, the author, entrepreneur, and marketer, provides a baseline for effective marketing in the 21st century. Your product, service, or brand is not enough anymore—and you cannot rest on your laurels. Instead, today’s marketers must harken back to a practice that has been a part of the human race for centuries: storytelling. We are hard-wired for stories—and the emotional bonds we form with those telling them. Through the lens of content marketing, we will explore storytelling as a practice and showcase its effectiveness by relating to our target audience and helping them along the buyer’s journey, supporting our story with data, and building our brand around our organization’s story.
The more income streams you can develop for your business, the better your chances of turning a profit eventually. That's why, no matter what your primary product or service may be, if you figure out how to add tangential ways of making money, that's going to be good for your bottom line.
You can think about creative ways to make money by adding screen printing possibilities, working with other companies and brands, using coupons as loss leaders, or offering multiple ways to pay for ongoing services. Each should open up different opportunities for further income within your business framework.
In these difficult times, the world has become a dangerous place, be it an individual or an enterprise. When you go out you are at risk from unknown elements ready to harm you at every step.