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Category Archives for Public Relations for Pandemic

Seven Reasons to Live Stream Your Church Services

  • May 18, 2021

You work hard to uplift and inspire your congregation, and part of that means exploring new ways to engage people. In a time where online content captures so much of people’s attention, you may wonder how you can attract and keep your congregation’s focus.

More and more churches are live streaming their services and events to connect with parishioners. With mobile camera equipment for your place of worship more affordable than ever, you have probably considered it yourself.

If you are not yet live streaming your sermons, here are seven reasons to give it some consideration.

1. Cater to Travelers

Many people who travel for work spend a significant amount of time in other cities unable to attend their home church. Finding a church to visit when out of town can be difficult and intimidating. By broadcasting your sermons, you provide an alternative for business travelers to worship conveniently even when they are on the road.

Additionally, live-streamed services are a great resource for individuals and families when they are on vacation or out of town. Online access allows your congregation to stay connected with the church at all times.

2. Reach People Stuck at Home

Often, people may find themselves stuck at home due to illness, disability, or other circumstances. Online programming is a particularly valuable tool for those with long-term illness who may feel disconnected socially and spiritually from the rest of the congregation. Elderly members with mobility issues will also find digital options a blessing.

3. Attract New People

Live streaming presents the opportunity to capture an audience of new people. Many people, particularly the young, are highly interested in alternatives to traditional services.

4. Work Around Limited Space

Online broadcasting allows you to reach a greater number of people than your space may allow. If you are already filled to capacity, you may want to consider how technology can help you continue to spread your message without violating the fire code.

5. Provide a Digital Record

Video technology allows you to record and save your sermons and events for posterity. These videos are an important history of your church, and you can access your content again at a later date.

6. Establish an Online Presence

Your online presence is important for reaching new people and engaging your congregation, and creating this presence doesn’t have to be expensive with mobile camera equipment for your place of worship. Capturing your sermons can help you establish your online identity by providing video content for your website and social media accounts.

7. Host Better Events

By expanding your video offerings, you have the opportunity to create interesting events and activities. You can host exciting speakers from all across the world or allow people to remotely participate in book studies. Online streaming gives the capabilities to provide your congregation with unique ways of worshipping and learning.

Nothing can replace the benefits of in-person worship. However, in this unpredictable world with its unique challenges, live streaming may provide an opportunity to help your congregation stay connected to the church.

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Video Conferencing Should Not Be Hard to Use

  • April 26, 2021

With the blizzard of webinars and online meeting tools for video conferencing people have been thrown into since the beginning of 2020, folks have repeatedly found themselves bouncing around between one version and another. And that constant fluctuation of switching tools has also resulted in a lot of tech confusion as well as frustration with video conferencing in general. Going into 2021, one of the biggest gripes in the office especially with remote work is having to sit through difficult online meetings repeatedly every day.

Too Much Choice Creates Confusion

A lot of the problem has to do with the fact that every tool does something different, and the operating tools are designed differently as well. Some have the controls visible as icons and operate through an Internet browser, and others require the user to download a client software program to connect and interact. Still, others tend to be a hybrid version with even more variations. The lack of standardization ends up creating confusion, which leads to the now well-known need to give 10 minutes before any meeting to let people solve their technology issues before getting started.

Good Meeting Tools are Simple to Use

Ideally, web conferencing should not be a hard tool to use. It should meet a couple of basic, easy-to-use functions to work for anyone at any level:

  • First, initiating the tool should be a simple trigger or button control instead of having to go through a convoluted process to start the connection.
  • Second, the web meeting tool should be integrated with the Internet browser automatically so that it works seamlessly with what people already know for how to connect online.
  • Third, downloading independent client software programs should be avoided. They just create more bloat and are duplicative of what can be done in a browser.
  • Finally, the operating tools in the meeting tool should be clear, distinct, and intuitive. Anything complicated is just going to cause a loss of valuable meeting time trying to help people understanding how to use the functions buried in menus or operational codes.

When web conference and video conferencing tools are fluid and seamless with the communication systems people already use, they become powerful. Time doesn’t get wasted trying to navigate the startup of a tool every time there is a meeting about to occur, and people are able to leverage online collaboration effectively versus dread it. Tool fluidity boosts productivity tremendously among teams, so it should always be the top goal when implementing any kind of video conferencing, especially for distance work.

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What Will Your Digital PR Strategy Look Like?

  • January 5, 2021

What Will Your Digital PR Strategy Look Like

What is your digital PR strategy for 2021?

Across North America--and the globe--small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners.

I put together this series to help you succeed this year. Read on to see what folks had to say about their top digital PR strategy--and how it can help you going into this crucial year.

This is the third installment in the Public Relations Tips for Small Business Owners series. Make sure to read Part 1 - Connect: How To Bond With Your Target Fans This Year and Part 2 - 25 Best PR Tactics To Reach Your Target Audience.

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25 Best PR Tactics To Reach Your Target Audience

  • December 30, 2020

25 Best PR Tactics To Reach Your Target Audience

How will you cultivate your raving fan base in 2021?

I asked a few dozen public relations and marketing professionals for their best tips for small business owners. Across America--and the globe--small business owners were among the hardest hit during the pandemic.

I put together this series to help you succeed this year. Read on to see what folks had to say--and how it can help you going into this crucial year.

This is the second installment in the Public Relations Tips for Small Business Owners series, so be sure to check out part 1, Connect: How To Bond With Your Target Fans This Year.

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Connect: How To Bond With Your Target Fans This Year

  • December 22, 2020

photo of people doing handshakes

How do you plan to connect with your audience in 2021?

Let's face it: 2020 was a year unlike any other. Many of us changed or altered the way we conduct business--perhaps forever.

It's important to focus on one crucial element: engaging your customer by making a personal connection. That is where we need to reach people again on a human level and form a tight bond with our raving fans.

To that end, I asked a few dozen public relations and marketing professionals for their best tips for small business owners. We know you're among the hardest hit during the pandemic, so this post (and others in this series) are for you.

Read on to see what folks had to say--and how it can help you going into this crucial year.

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