Category Archives for Voices

Ways to Advertise Your Business on a Budget

  • December 5, 2019

Ways to Advertise Your Business on a Budget

Advertising can be tricky. You need to know what to do to successfully promote your company, increase sales, and raise brand recognition and exposure. Achieving these goals can be costly. Business owners risk over-investing and making no returns on their investment. If you’re a small business owner, understand there are ways to advertise your business on a budget to increase your profit and maximize revenue.

Take Advantage of Online Marketing

Websites, blogs, and social media are all useful tools to market your company. Make an updated website that lists your services and products, contact page, history of your company and mission statement, and blog. Your blog is one of the most important assets. In it, you can post content that will appeal to your customers’ interests. These are ways you can establish an online presence for free. Another idea is to start a personal email campaign and social media accounts. Targeting customers through online marketing is essential for success. An email and social media campaign will show current customers special offers, discounts, and loyalty programs. This will foster brand loyalty and increase your target audience through personal communication.


Branch out to other businesses for potential partners. Building a strong business relationship is fundamental for growth. Go to trade shows, business retreats, or grand openings to scout out and meet potential future partners. You can also take this time to scout out local competitors to see how they operate. It’s okay to network through customers as well. Use referrals to spread your name around. Incentivize customers to reach out to others with special promotions or discounts. This way, you increase your marketing without overspending.

Partner Up with Charities and the Local Community

Use the community to spread your business and raise publicity. Partnering up with charities exemplifies your company’s brand in a positive way. Residents will see your logo or name associated with civil service, which will benefit your reputation. If there are no charities in your community, you can always partner up with schools or youth organizations. Sponsoring local sports teams or after-school groups will better the community and increase your brand exposure.

Use Old-School Advertising Techniques

Like the saying goes: if it ain’t broke, don’t fix it. The same applies to advertising. While keeping up-to-date with technology and software is important, it’s also important to use tried-and-true methods. Using old-school techniques will appeal to older and more niche markets. Specifically, it’s a good idea to use signs. Neon signs offer an energy-efficient, long-lasting, and cost-efficient option to promote your business. Don’t be afraid to take out advertising space in newspapers or magazines. While these won’t have the same reach as an online presence, these traditional methods are tried-and-true when it comes to business success. Remember, online emails and social media posts are temporary and can be deleted. Print advertising lasts longer, since it’s a physical object. In some cases, this can be decades after the original release, thus documenting your business in history.

Freight Factoring and How It Works

  • November 22, 2019

Freight Factoring and How It Works

Interested in freight factoring and how it works?

Trucking factoring enables transportation companies to convert unpaid invoices to upfront cash. It is common for a shipping company to use freight factoring to offset cash flow differences while waiting for their shippers and freight brokers to pay. It is an economic system that helps centralize cash flow, giving you the freedom to manage other facets of your company.

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Easy Tips To Reduce Your Tax Burden And Increase Refund

  • November 20, 2019

Since the IRS gives you the option to get tax refunds, making wise moves always helps. In fact, there are some things that you can do to increase your refund value. This is a great thing to do because you actually get to lower your tax burden. However, you need to know the A to Z of taxes, sources of income and valid tax deductions if you want to smarten up your taxes right from the start. Further, there are some tips that you can follow to maximize the refund value when you file the taxes. Here is a list of the tips that you need to know about to sort out your finances.

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6 Ways to Expand Your Real Estate Business

  • October 30, 2019

6 Ways to Expand Your Real Estate Business

The real estate business may be thriving, but it’s a competitive field. If you want to be successful, you must know how to stand out among your peers. The key to achieving this is to put time and effort into educating yourself on the different aspects of the field. Whether you’re selling homes or renting them out, we can help advise you. Below, you’ll find a list of tips on how to expand your real estate business.Read more

5 Reasons Why Renting an Office Space is Better for Small Businesses

  • October 27, 2019

Why Teamwork in the Workplace is So Important

Starting a business can be thrilling yet horrifying, and one of its vital components would be getting an office space. An office space reflects the business’ reputation and brand image as well as setting up the working environment for employees.

Nevertheless, getting a proper workplace space can be financially, physically, and mentally challenging. Hence the reason why small businesses should consider looking for rental office space instead of buying one. This case is especially true when trying to pick an excellent location such as Chicago, where the price range may be higher. In this case, choosing office space for rent Chicago would be a better choice. Here are some other benefits of renting an office space.

Provide a More Affordable Option

Location is significant for any business as it has an impact not just on the clients but on the employees as well. The strategic location of office space would mean a more convenient and accessible workplace.

Considering that property and real estate are getting expensive, secure an office space would mean having to buy an office space as it is far cheaper. Thus, renting would be an affordable option for small business owners. They can secure a strategic spot with diversified business opportunities, such as Chicago, the home for an unparalleled business pool.

Furthermore, there will be less financial burden on company owners when it comes to facilities and building maintenance, such as repainting faded walls or repairing damaged equipment. The landlord will take care of the proper maintenance unless the contract’s terms and conditions suggest otherwise.

Out-of-the-box Prepared

Most office space for rent in Chicago come entirely furnished. Giving the business owners a hassle-free set-up and moving of the necessary equipment. Some workspace for rent even comes with free phone and internet installation.

Flexible for Future Changes

Office space is measured according to the needs of the company, which includes the area for each piece of equipment and ergonomic working space for employees. Small start-up businesses would naturally require smaller spaces.

However, as the company grows more prominent over the years, it would need a bigger space to accommodate more sophisticated machinery and employees. Whereas if the business is unsuccessful, scaling down the company’s office space would be an option to sustain the business. In such cases, renting an office space is a flexible option for scaling the company up and down based on its needs.

Enhanced Financial Stability

Renting an office space will significantly lower the overall expenses and effort for the business set-up, allowing business owners to exert more of their efforts, time, budget, and resources on growing the business.

Without having to worry about the monthly mortgage and continual investment, business owners can freely look around for better office spaces in accordance with the company’s need, be it for expanding or downsizing the company.

Unexpected Collaboration and Professional Partnership

Most office space for rent is usually located in a building occupied by multiple tenants. Some buildings even hosted several small companies. Sharing the building with other businesses opens the door to the possibility of collaboration and partnership between like-minded business owners.

Renting an office space is a perfect option for start-up entrepreneurs and business owners that are in the stage of “testing the waters.” The affordability and flexibility of rented office space allows business owners to downsize or expand as the company sees fit.

How to Welcome New Employees: Start Off on the Right Foot

  • September 16, 2019

How to Welcome New Employees Start Off on the Right Foot

Starting a new job is equal parts scary and exciting, and your new employees may feel some pressure and anxiety. Those first few days, and even weeks, at a new job are an essential time to make them feel welcome and show them all your company has to offer. Here are some handy pointers on how to welcome new employees.

Clue them in on what to expect

Nobody wants to go into a new situation blind. Rather than having them scramble around on the first day, help them walk in with confidence. Send some information before their first day about anything they should know. Email is often the best route to do this—you can clue them in on what their first few days will look like, provide an outline of the dress code, and mention any materials they should bring with them.

Prepare their desk space

Before they set foot in the door, make sure IT has their desk all squared away. That means the computers should be operational and ready to use right away, and the phone should have their name and number. That way, both your new employee and you can hit the ground running.

Have a stellar first impression

First impressions are essential, especially for new hires. You don’t want them to get a bad impression or start to doubt their new job. To circumvent that, be totally prepared for them when they start. Make sure you can answer their questions, treat them with warmth, and guide them through the training process. That will make them more productive and invested employees in the long run.

Give your employees a swag bag

Everyone likes to feel a little special, especially if they’re a new employee. Reinforce the idea that your company cares by giving them a swag bag on their first day. Load it up with branded products, such as a fun drink cup with your company logo, as well as items they’ll use on the job, such as pens and notepads. This will show them you care and make them feel more compelled to stay invested in your company. They can even use the items you give them to market your company outside of work.

Treat them to lunch

It’s always good to let the new employees leave the office for a bit; treating them to lunch is the best way to do it. It will let them unwind, get out of their head, and get to know you and their team better. Feeling like a part of the team is important, and it will help integrate them into the company culture quickly.

Check in with them often

A new employee can get both frustrated and confused if they’re left to their own devices for too long or too often. Don’t let resentment build up—check in with your employees often to make sure they aren’t left in the dark. While you shouldn’t hold their hand, or constantly pester them, let them know you’re there to help and are invested in their progress. This is the perfect way to welcome new employees beyond their first day.

3 Things Lawyers Should Pay Attention To

  • August 25, 2019

3 Things Lawyers Should Pay Attention To

When people think about law unless they are in the field already then they drift off to thinking about Legally Blonde or Suits.

And while there is nothing to say that some of those experiences are real, most of what happens is all in the name of drama. But there are a few areas, which are shown a lot in the form of montages that if you are serious about your career in law, that you’ll pay attention to.

Honing your skills will win you cases, winning cases gets you, partner.

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Why Businesses Hire A Private Detective Company

  • August 24, 2019

Why Businesses Hire A Private Detective Company

There are many different reasons why people require the services of private detective companies today. It does not matter whether you suspect fraud or you need to do some due diligence in terms of cyber security threats, a private detective can help you to get to the bottom of it. Many more businesses around the world today use detective services than people realize. This helps you to have the answers that you need.

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How To Never Pay for In-Game Currencies Again

  • July 18, 2019

How To Never Pay for In-Game Currencies Again

Mobile and PC games are a dime a dozen these days, and with good reason. They are fun, they are creative, and they inspire the kind of competition that helps players with logical real-life decision-making. In some instances, they also encourage physical activities (as with the case of Pokémon GO).

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How Does Bankruptcy Work?

  • July 18, 2019

How Does Bankruptcy Work

Every man who meddles in the world of monetary transactions understands that life had never been better since the concept of credit was made in our society and, what comes along with it is the opposite of security, bankruptcy. This article is written in the most outspoken manner to address the questions of many people, especially that bankruptcy is usually coated with business jargon, that the laypeople would tend to get confused with or not understand.

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