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For the least amount of work, you want to make the most amount of money that you can for your business. And displays and graphics can be a big part of that. But, if you're not a visual or graphically oriented person, this may be a little bit of a challenge without some tips and advice from the outside.
So strictly regarding visuals, some things that might help your financial bottom line include working on your trade show displays, getting your website logos tightened down, creating compelling printed advertisements, and using free branded giveaways to increase the visibility of your branded company identity.
Trade Show Displays
One of the best ways to advertise your company is by going to trade shows. Sometimes it costs a little bit of money to get into these shows, but especially if it's a popular event, it can be an extremely lucrative opportunity for you. Knowing that, you need to make sure you have the best trade show display possible. Again, this might be a little bit of an investment. But if you consider that all kinds of companies will be competing for time and attention at these events, you want to make sure that you look as professional as possible.
It can be challenging to take a company seriously if they don't have a well-designed website logo. You can try and make one of these logos yourself, but you often end up creating a product that looks amateur unless you're a graphic designer yourself. Creating website logos is a bit of a dark art, and one of the reasons that graphic designers go to school for so long and get paid so much is because they have developed an eye for it and a skill set to help deliver you the best logo possible for your brand personality.
Compelling Printed Advertisements
Even though you might think that creating printed advertisements isn't something that you'd be interested in, you'd be surprised at how many people still only absorb data through physical means. Not everyone uses a computer. Not everyone finds advertisements online compelling. And for those people, creating those promotional materials that are actually printed that they can hold in their hands may be the difference between a sale and otherwise.
Free Branded Giveaways
A final idea that utilizes displays and graphics that can help your business make money is if you choose to give away free branded items at events. Think of taking your promotional items to a music festival for example. If you give away buttons, stickers, or bandanas that are very visible that have your company name on it, then every person who puts one on is giving you free advertising as they walk around.