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You have a great idea. Actually, your idea is revolutionary and will help change the world for the better. You believe in this idea so much that you have secured investors and the capital necessary to get everything off the ground and out into the world. Now what do you do? There are a whole lot of things that need to be taken care of before you can even begin to take meetings, talk to clients, and make your mark on your industry. The smartest thing you can do is take your time and make sure everything is in order before your start. It will be to your benefit to get yourself completely ready with all of the boxes of your checklist ticked off first before anything else. Here are a few ways you can get yourself ready to take on the world with your start up.
This is the question that you must ask yourself first.
Although you have a great handle on your idea and you know everything about it, how you present it to the world is what is going to catch everyone’s eye. Your brand is your calling card. It tells potential clients what you are all about.
A successful brand has the following: a captivating logo that can be recognized anywhere whether your company name is on it or not, outstanding colors that will become your signature and remind people of your product, and a specific audience that you will target right away before expanding to other markets.
Each one of the above items all have one thing in common: specificity. The more specific you are about what you are attempting to do, the better. With specificity there is no room for hesitation on your part about what you are selling and why you are selling it. Your investors are going to want to know why this idea is revolutionary, and your clients will want to come on board with you as fast as possible because you will give off confidence in what you are doing, and if you are confident in yourself, everyone else will be confident in you as well.
There are many channels through which you can market your idea. The most popular in today’s world is social media, but who are you going to target? With the algorithms set up for your advertising to show up on the feed of people who are most likely to buy your product, you can make your ad campaign so specific to that audience that your marketing has the ability to become airtight.
When you learn through social media who your audience turns out to be, you can then start advertising in other popular media that same audience is exposed to. Before long, your startup idea will be in front of that audience around every turn, and that becomes the best way for that audience to share what they love with another audience, and soon you will be doubling and tripling your potential clients.
It’s easy to do business from anywhere these days, but it does benefit you to be located in the city or area where your idea will have the capability to grow the most. Anyone from anywhere may be able to access your product, and with modern technology, meetings can be taken anytime anywhere with virtual apps and setups.
In-person business still reigns supreme because of the personal connections you can make by being in the same room as someone else. Choose a location where your core audience is located so that you can not only put your marketing and branding front and center in their lives, but you will also be located where they’re located making conducting business that much easier and less expensive for the client. After you have taken over that city, you will then have the clout to be able to expand to other cities where you can relocate at will.
Now that you have an ironclad brand and marketing strategy, it’s time to do business. No one wants to do business out of a coffee shop or your living room. Responsible and reputable clients are going to want the red carpet treatment and it is up to you to provide that type of experience.
Where you are located within your city is also important because certain neighborhoods can make your clients feel that you are well ahead of the pack and they will most likely want to do business with you over another company that may not be located in such a desirable neighborhood. Every major city is a great example of that. Certain neighborhoods within a city represent luxury, success, and wealth. Startup office space is a business all in itself because your location means everything to your clients. If you have clients that come from out of town, not only can you locate yourself in an area that is easily accessible, but you can also locate yourself in a place with great restaurants and entertainment so that you can show your clients a good time by simply walking outside of your office.
You have managed to find the clients, and now you are showing them around your great space, but what are you presenting to the clients about yourself? Your clients may have traveled far to meet you or have spent most of the afternoon trying to get across town to meet you, and it could be a let down for them if you answer the door in tattered clothing and you look like you just rolled out of bed.
Your personal style and how you present yourself to clients is a direct representation of your idea and your company. It is very important how you look.
Now is a great time to update your wardrobe with quality clothing, and now is the time to style your hair or find a style that is comfortable with you that makes you look professional and on brand for your brand. No one needs to change themselves, but out of respect for your company and the many people you are about to employ, a solid look exudes confidence, and as we have said before, everyone is drawn to someone who is confident, and confident people usually have everyone’s trust.
Everyone wants to be their own boss. They want to run the show, make their own schedule, and be able to come and go as they please. Because of that, there are a lot of startups out there that are trying to woo experienced workers and high paying clients. The one thing that none of these other companies have is you.
You are what makes your startup so unique, so as you set yourself up with all the things you will need to get started, don’t forget to shine the light on yourself. You are going to be the face of your company, so allow your own strengths and knowledge to shine. Work on your interpersonal communication skills if necessary, give yourself the biggest office, and make sure you know how all departments are functioning as you prepare to open your doors. Soon, a lot of these responsibilities will belong to others, but until then, you are running the ship so be confident because you are about to change the entire world.
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