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The current health crisis has hit several industries hard. Health and fitness businesses, in particular, continue to face the challenge of retaining clients while adhering to lockdown protocols. Even though some cities have started allowing certain businesses to open their doors again, there is no guarantee for this change's permanence. As COVID-19 cases continue to rise, there is a possibility that another lockdown will be implemented, which will threaten recently opened businesses. Preparing for this scenario is essential to developing a business continuity plan that works for your organization.
Your members will likely be the first to visit your fitness center when it's allowed again. They will also be the first ones to miss the routine they've had before the lockdown. Make sure their fitness needs are addressed even when they're at home.
Keep your trainers busy and employed, even when they're at home. Use technology to your advantage. Determine which of your services can be transitioned onto the digital landscape. Work with your employees to accomplish this.
Most fitness centers get a portion of their revenue from walk-ins. That doesn't have to stop even during thelockdown. Create new offers that allow non-members to enjoy the same services they had access to before the health crisis.
Staying in business during these trying times is difficult for everyone. But it is particularly challenging for health and fitness businesses because of the physicality involved. Fortunately, there are several ways for you to keep your business open and your employees employed. Review your existing plan and determine how you can effectively adapt to the current situation.
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