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A good online publishing platform works for you. Great content will always be valuable, but it won't remain if readers can't read it well. Publishing online isn't the same as publishing in print. Customers will expect your website to have several key features, including responsiveness, compatibility with mobile devices, accessibility for all users, and readability.
The first thing any good publishing platform should be is responsive. The truth is, even if you're sharing photos or written pieces online, people are going to visit your site from smartphones and tablets as well as desktops. To accommodate these users who will want to zoom in on articles or photos, for example, you'll need a site that scales to fit the screen of almost any device.
Smartphones and tablets are here to stay. Nearly twenty-seven percent of Americans now own smartphones, while forty-four percent have tablets or e-readers. That's an incredible number of people visiting the Internet from mobile devices and can't easily view sites that aren't optimized for them.
Web accessibility means designing websites functional or operable by any user, regardless of disability, impairment, situation, or technology choice. For example, imagine a visitor with low vision is trying to read your site from a smartphone or one who is blind trying to navigate with a screen reader. Your website should be accessible and designed with all users in mind in both cases. For instance, if anyone wants to access Robin Stoby Medium, the website should be functional enough to give all types of users the chance to see what that particular person is publishing with ease.
Readability refers, first and foremost, to the ease of reading on any device. It also means designing websites that are easy on the eyes and allow for user customization.
The Internet is a huge place, and any content you publish has to be accessible throughout it, including search engines like Google. Search engine optimization (or SEO) can differentiate success and obscurity on the Web. Essentially, it means creating web pages with searchable content; optimizing keywords, headings, and content; and ensuring that your site has broken links.
Among digital publishers, interactivity is the most important quality of an online platform. Interactivity refers to the ability of users to switch between different modules on a page or page section with ease, without leaving the page they are currently reading. For example, an article page with different modules for related articles, comments, etc., is more interactive than one with only a single text or image article.
A more interactive online publishing platform allows users to explore content casually and thoughtfully; readers can choose the reading experience they would like best.
A content management system (or CMS) is software that offers website administrators the ability to easily and efficiently manage their site's content. The most common type of CMS, a blogging platform like WordPress, allows administrators to create and publish blog posts without HTML code.
With five billion mobile devices globally and over one billion smartphone users, it's important to be accessible on the go. If you publish content online, it has to be available and easy to find for your readers.
The key to creating an effective online publishing platform is focusing on where it will be used, who will use it, and what you want your users to get out of your product. If you can truly identify the needs of your users and meet those needs, they will stay loyal to your product.
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