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Here are the Four Best Strategies for Finding the Perfect Brand Name

  • May 4, 2022

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There’s one issue almost every entrepreneur wrestles with, and that’s finding the perfect name for their business. 

Without a doubt, finding a great business name today is more challenging than it was in the past. That’s partly because every business needs a great name with an available domain name and social media handles.  

And although there are tons of rules out there on how to find the perfect brand name, we’ve been able to narrow down the naming process to four essential steps. 

Using these steps has helped us find the perfect business name ideas for over 30,000 brands, and we’re confident it’d help you find a solid name for your business. So, without further ado, let’s get into it.

Four Strategies to Finding the Perfect Name

  • Have a Well-Defined Vision for Your Business

The first phase in creating a strong name for your business is deciding what you want it to be, what you want it to do, and how you want people to interact with your firm over time.

Words have enormous power. Everything within our environment has a name, and that name carries meaning, feelings, and ideas that we use as criteria when interacting with that item.

To effectively ease people into your startup, you must first choose whether you want your brand to be renowned for its clever design and good products, its constant push for r&d, or its vast reach.

Knowing this would simplify finding the perfect name when brainstorming or using a business name generator.

Now that you've outlined the essential ideas you want your firm to satisfy in the long term, the next step is to honestly evaluate these ideas and select a handful that best represents your startup. These ideas will form the foundation of your company's culture and identity.

  • Create a Positive Brand Tone

Always remember that the power of your business name is determined by the tone it expresses. Your brand’s tone radiates your brand's actual personality. If executed rightly, it will attract many customers; if executed poorly, it will push them away.

Creating an attractive tone consistent with your company's principles is an efficient way to influence how potential buyers perceive your brand.

Make out time to investigate your consumers and understand their basic personalities, what they do, and their desires since this will help you determine whether the proper tone for your startup should be:

  • Intriguing
  • Pragmatic or practical
  • Modern and innovative
  • Fun and playful
  • Choose Your Branding Elements

It's excellent to have a distinct tone, but your search for the right name isn't done because you'll need to build your company's branding elements. What does this have to do with anything? The essential foundations for coming up with amazing name ideas are your company's branding elements.

And the best way to create and understand your branding elements is to figure out your company’s:

  • Big ideas: What are the most important concepts your company is pursuing?
  • Values: What personal or audience values does your business stand with?
  • Story: Do you have an interesting story about your company?
  • Benefits: Will you give any unique benefits to your clients?
  • Feelings: What sensations do you want your audience to feel?
  • Value proposition: What sets your brand apart from its competitors?
  • Prepare Your Team and Begin Brainstorming

It's time to get on your laptop, pick a pen and paper, and start searching for some innovative, one-of-a-kind, and intriguing company names.

Brainstorming sessions may be thrilling and enjoyable, but they can also be taxing. As a result, any entrepreneur looking for a solid brand name should not hesitate to seek input from colleagues, family, and even employees.

Ensure Your Name is Audience Tested and Trademarked

After you've settled on a name for your firm, test it with a small portion of your ideal audience to see if they like the name. If your consumers don't connect with it, choose a different one they love. It's worthless picking a 'nice' name if your customers would like it.

After you've tested and confirmed that your customers love your chosen name, ensure you secure it with a trademark. This would stop other companies from using your company's name.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.