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Let's face it:
Original content builds your brand.
However, when it comes to the content, not every agency will have the in-house skills to do that for you. You yourself may not feel up to the job.
So what options are available to you? Let's see why engaging original content builds your brand.
There are ways to do it and get it right. Some website owners may hire a freelance content writer for their website to make sure that the impact is the right one. Others may have a go at writing the content themselves. After all, they know their business, services and products better than anyone else. They also know the personalities behind it all, and can perhaps write about them with more passion. But it doesn’t really matter too much who actually puts fingers to the keyboard and creates the content once the design agency has done their part. What matters is that the site content is completely original.
The quality of the writing will also affect search engine ranking results, but it is original content that is invaluable. If a website is found to be using content already in use elsewhere, there will be penalties including loss of position on search engines. The site may no longer rank at all in the most serious of cases. There are online checkers available – some free and some paid for – that will check your site content against everything else online, and let you know whether it is the same as that found on another site.
Of course, content is critical when it comes to your SEO ranking. If you do not currently have a team working on SEO, the best thing to do would be to look for a team of professionals who can help you reach your goals. You will be able to sell more online with ecommerce SEO services. Not only will the provider you select be able to help you with content, but they can ensure your on-site SEO impresses and they can handle all of the technical elements too.
Your domain name is an integral part of the identity of your company online. Unlike other aspects of your website such as the design itself or the words used within it, neither you nor your web design company will be easily able to change the domain name once established. The web address will have been purchased, and all the design will have been done around the name you chose. Once the search engines – and more importantly, your customers - begin to recognize your domain name, altering it at a later date will cause confusion and can detract from the day-to-day running of your business. All your marketing material will need to be changed for starters, and that will be expensive.
The main factor to consider is your brand. If you can have a web name that matches your company name, then that is ideal; but you’ll find that many common names are already taken. Your web design company will be able to help you find something that is catchy; is easy to spell, and that accurately conveys an overall impression of what your business does.
Web development teams should be flexible and open to new ideas. You need to be able to trust the people with whom your web design rests. One question some web design clients have is whether including music on their site is a good idea.
Although music can be great, and it can certainly add something memorable to your site, the general consensus is that it really has no place on a business website. The exception is, of course, if the business is music-focused, in which case it is essential! If music is not needed for marketing purposes on your web design, then it is better not to have it at all.
Visitors can often find that music that is simply played at them (rather than them having the choice whether or not to hear it) is pushy, uncomfortable and irritating. It can give a poor impression of your business too, suggesting that you are the same – pushy and irritating.
Imagine the most professional websites that have been built you encounter on a day to day basis. Do they have music? It is unlikely. And if you want your site to help you stand out for the right reasons, it is best to stay away from music altogether. Not only can it give a bad impression, but streaming music takes up a lot of bandwidth. This means that your site can be a lot slower to load. No matter how good your product or service is, people will not want to wait around for pages to appear.
All websites are selling something in some way. With a personal website, you are usually selling yourself rather than a product or service, and this needs to be done in an interesting way. It should also be succinct and it should look good too. A short, snappy paragraph about who you are is much better than a long, rambling essay. As an example, many people create a website in order to find a job: potential employers don’t have a lot of time, and would rather read something short and to the point.
You might also want to include a portfolio on the site. Whether it is painting, photography, writing, music or anything else, having a page where people can see exactly what you do is crucial. This can be set up during the initial page created by a professional web designer. Social media links should also be included on a personal website, as you want more people to interact with you. Make a professional Facebook page to link to, as your personal one may not be suitable for everyone to see, especially if it is not usually public.
So there you have it: an insight into some of the different options that are available to you when it comes to managing all forms of online content for your business. We hope that the ideas and information that we have provided above will help you to master your online content effectively.
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