If you have been trying to make sense of social media for a while, and your follower growth has been slow, with little or no engagement, it might be time to take a step back and understand what your market wants. Don’t be afraid of being controversial, and make sure that you are able to increase your reach by using outreach campaigns. Below you will find a few tips on how to make social media work for you.
Be Authentic
One of the mistakes startup entrepreneurs make is that they are trying to be someone else. If you think that you can just go around and copy other players in the market, you are barking up the wrong tree. It is important that you are able to create a brand that stands out. Start by identifying your USP and communicating it. Even if you are involved in affiliate marketing, you will have to focus on building your personal brand, as people tend to buy from individuals they like and trust, not companies.
Provide Value
One of the things you might forget about when creating content for social media is that you have to offer value before you would deliver the sales pitch. There are several ways you can provide value; free tips, offering advice, or even commenting with suggestions. You will have to establish yourself in the market as an expert, so you can be liked and trusted by your website visitors and social media followers.
Be Consistent
Consistency is the key to making social media work for you. If you are jumping from one topic to the next, it will never get enough targeted traffic to your sites and offers. Don’t confuse your customers about what you stand for as a business. You can create a series of posts or a theme that your followers will recognize you from. No matter if you are focusing on one topic and solution for a week or a month, you will need to be consistent and ensure that you are able to maximize your engagement on different platforms.
Offer Behind-the-scenes Information
It might also be a good idea to offer behind-the-scenes content to your audience, so they can feel that they know and like you. For example, you can let them in your trade secrets and the way you work. If you own a wood carving business, for example, you can create a video introducing your chainsaw sharpener and explain why it is so important for you.
Educate Them
If you would like to build more brand awareness, it is important that you educate your customers and help them out. This will help you appear knowledgeable and approachable, not to mention that you can create a level of reciprocity that will eventually increase your conversion rates.
Social media marketing constantly changes. However, there are some evergreen rules you should follow if you would like to make the most out of your reach and engagement to improve your conversion rates.
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