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You’ll likely have set up your business for your own benefit. But at some point or another, you’ll realize that your company doesn’t exist in a vacuum. It exists as part of the wider world. This is true of all companies, but it’ll be especially true of small businesses that operate in small communities. If you’re in that position, then it’s important to look at how you can give back to the people that call the town home. For one, it’s just the right thing to do. For two, it’s a good marketing strategy.
But how can you give back to the community as a business? In this blog, we’ll take a look at some useful methods.
The first thing you can do is actively serve the community in which you’re based. Are you meeting their needs? The answer might not be as obvious as you first believe. For instance, it could be that your business is in a town that’s dominated by young, professional families. In which case, they’d appreciate it if you had extra opening hours from time to time because they might be busy throughout the working week. It’s all about thinking about the people in your community, and working to ensure they’re happy.
Everyone loves a community fun day! But it’s important to remember that they don’t just happen. Someone has to organize it. Could you put your business resources to good use and hold these types of days for the local community? There’s no shortage of things that you can do. For instance, you could hold a charity fun race. Organize a route, charge an entry fee, and get some custom race medals to hand out to participants. Everyone will have a good time, and you’ll have done a good deed for charity. And talking of good deeds...
It doesn’t matter where you live: there’ll always be something that needs doing. For example, if you live near a beach, then people may be needed to pick up trash from that beach. Could you consider volunteering as a business? You and your employees won’t just be doing a good deed -- it’ll also be excellent PR for your brand too. Just make sure that you’re doing it within working hours, or that you’re giving employees time off work if it’s outside of work hours.
There’ll also be nonprofits in your area who might need some help if they’re going to grow, develop, and reach their full potential. Of course, how you can help them will depend on what your business does. But in any case, there’ll surely be something that you can give them, for free! You can also look at working with other local businesses. If the local economy is doing well, then the whole town will be doing well. And by partnering with other companies, you’ll be helping to ensure that everyone rises together.
Take these tips, and you’ll have plenty of good karma on your side!
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