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How to Start a Photography Business and Keep It Going

  • January 6, 2020

If you're reading this, I'm earning money. Thanks for helping to feed my family. Please see our disclosure for more information. Also, any advice provided is for informational purposes only. I'm not a CPA, lawyer, or doctor, although my parents wanted me to be all three. So, talk to a professional before acting on anything you read below.

How to Start a Photography Business and Keep It Going

Do you take stellar pictures? If so, perhaps it’s time to turn your hobby into a money-making gig. We briefly walk you through how to start a photography business and keep it going.

Solidify Your Offerings

First, before showcasing your skills, you must determine the types of services you’ll provide to your paying clientele. For instance, do you plan to offer event photography, family portraits, or do you intend to shoot products for businesses? Furthermore, keep in mind that while you may believe you can offer every service at once, try specializing in a specific style first. All the photography types are different from each other, so once you grow more comfortable with your business, feel free to expand your services.

Decide Your Rates

Now that you know what services to offer clients, you should choose your pricing. The rate you should charge depends on many factors, including your availability, competition, and experience. You should even determine your rate based on how much money you already allocated toward your business. You have a growing business, so recouping costs is vital to keeping you float. As your business grows, however, you can increase your rate to reflect your expertise.

Gather Quality Equipment

No doubt, for increased chances of success, it’s crucial that you invest in great gear. Buy a reliable camera, and remember to select the appropriate lenses and memory cards for your shooting sessions. Additionally, keep cleaning supplies, a strong camera bag, and a sturdy tripod on hand. Finally, don’t forget about a beautifully functioning smartphone—there are plenty of mobile devices out there that can capture stunning photos. With all this equipment, you can get a decent start. After you take on enough work, you can begin to change up the gear you own. For example, you can think about buying a second camera or another type of lens. At that point, you may even want to purchase a remote shutter release, which can help you out immensely.

Secure Clients—Then, Exceed Their Expectations to Keep Them

To earn your first clients, it doesn’t hurt to promote yourself on social media or network in person. Once you have clients, it’s essential to keep them coming back—which means you’ll need to make the best possible impression. One of the simplest ways to do this is to stay communicative—after all, people are paying you for your work. Also, you need to be careful not to lose your photos, as doing so makes you look unprofessional. If you consistently churn out digital photos for your clients, you can easily forget where you stored them—you may even forget to back them up too. Thus, because your clients expect to see their photos (and see them in a timely manner!), keep them organized and in a safe location.

Determining how to start a photography business isn’t always clear at first, but we hope our tips can help you take one more step toward your passion.

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