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For many businesses, social media seems like a cacophony of dissonant voices. Getting noticed is a real trial, and retaining viewership even more so. We’ve all been there: endlessly throwing ideas, memes, and comments into the void of the internet. However, there are plenty of ways to cut through the chatter and use social media to your advantage. Besides casually using these platforms, entrepreneurs need to use strategic ideas for improving their business through social media.
Chances are that you already have a favorite social media platform or two. You may have even made profiles for your business and regularly post there. The question is, are your customers using those same platforms and receiving your message? Unsurprisingly, everyone has a favorite platform. The important detail, though, is that distribution of users is not random. Every demographic has a favorite platform. Take the time to research where your ideal customers are hanging out. Market on their turf and terms to better appeal to them.
As we progress as a society connected on a global scale, people are increasingly looking to connect; not only with other people, but also with merchants. Marketing is increasingly becoming available to small businesses, which enables shoppers to avoid cold and corporate environments. Everyone wants to feel appreciated and interact on a more personal level.
Social media is the ideal way for any size of business to cut through the red tape of remote business operations and speak directly with customers. Utilize tools like messaging, comments, and live video to showcase the human aspect of your business. Don’t be afraid to have fun and drop the illusion of formality in favor of emphasizing the regular people that make up your business clientele.
Besides using comments to connect to customers, your interactions also serve as a custom review board. It can be difficult convincing customers to leave their thoughts on eCommerce sites, especially if there aren’t already a few messages from previous shoppers. However, on a social platform, there is already a pool of active users looking to share their opinion.
Use thoughtful advertising to reach a wider audience. Start by using your platform to share ads and request customer thoughts on new products and packaging designs. Once you’ve made a few sales, invite users to share their thoughts. Opening space for questions is also an effective way to show customers your business is active and cares about customers and curious browsers alike.
Once your business account has garnered a collection of active users and commenters, you’re ready to mobilize their voices. People who feel engaged with a company are happy to share the news. In truth, we’re all looking for trustworthy people to do business with. When you become that reliable source of in-demand goods, people will naturally talk. Utilize your social media to encourage people to do just that. Games, prizes, and shoutouts are just a few ideas for improving your business with social media. Customers are rewarded for bringing in new clients with a fresh stream of eager recommendations.
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