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Improving Your Business’s Bottom Line During Hard Times

  • March 30, 2020

If you're reading this, I'm earning money in some way. I was compensated with money and/or product. Thanks for helping to feed my family. I also may have a financial interest in companies named. Please see our disclosure for more information. Also, any advice provided is for informational purposes only. I'm not an accountant, lawyer, doctor, fitness expert, or nutrition specialist. So, talk to a professional before acting on anything you read, watch, or listen to below. Get your own advice and do your own research. Email me at [email protected] with questions.

Improving Your Business's Bottom Line During Hard Times

Are you ready to start improving your business's bottom line?

It's a tough time right now. How can you stay in operation, pay employees and make some profit. For some, it almost seems impossible. Many people, though, have money and are willing to spend it. Your company just has to adjust to the circumstances, making smart decisions about methods and staffing. Consider these three ideas to improve your operational budget.


Now is not the time to offer an entire menu or range of services. It's time to streamline. People need things, but those are becoming smaller--more necessities than wants. Think about your best offers and what you get the most requests for. Then, cut back on anything that isn't going to bring in much funding right now.

Related to improving your business's bottom line:

For example, many HVAC companies also promote thorough cleaning of vents. It's time-consuming and requires someone to stay in the home for a long time. Don't push this right now. Instead, limit the business to immediate emergency repairs or outside cleanings. Stay simple.


While you're retooling expectations, also decide if you can update your computer system. Sometimes new software offers a chance to reevaluate how you run everything. For example, are your prices currently in-line with what customers can pay? It may be worth it to invest in something that helps with that. Chargemaster training, for instance, allows for precise examination of cost, profit-margin, and consistency. Programs such as this ensure your hours are worth it.

Add Delivery

So much of the population is huddled up inside. These people need something beyond the TV. In fact, many of them crave an activity; however, they can't go about their usual shopping routines. Set up a website with DIY kits or availability of certain items. Then, have someone bring it to them, leaving it at the door. The extra effort is much appreciated, and this drums up some cash.


At the moment, the world is in a bubble, so stay on top of current health protocols and reduce your contact. When you arrive at a client's place, be considerate. Have gloves and a mask (if possible). Even if it's a homemade sewn one, that shows respect and care. Stay only as long as required, fixing the trouble or dropping off supplies. Do not ask for a signature of any kind. In fact, don't even ask for a credit card. Take that verbally, and input it for them. Show them the screen, and email a receipt.

Weathering this storm isn't easy. Those at home still need things and aid. It's a matter of shifting how you care for them.