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Whether you run your own business, have a side hustle, or are just thinking about venturing out into your own business endeavor, marketing is essential. Marketing helps businesses and services acquire new customers and maintain their existing relationships with current customers. Check out this guide to learn the most important ways to market your business that are affordable for even the tightest of budgets.
Search engine optimization (or SEO) is an essential function for businesses, especially in the current climate and state of the economy. Even businesses that were once brick-and-mortar-based are now finding they have to either move online or close up shop. SEO paves the way for success. It allows for search engines to index your website and know exactly what your business does or provides. It can then suggest your website to those who search for key terms. If your budget doesn’t allow for an outside professional company to handle search engine optimization, you can simply decide on some good key terms you think people are searching for that relate to your business and try to integrate them into the content on your website—and put lots of content on your website!
Email marketing is another form of promotion that helps you reach and connect with your target consumer markets. People check their email multiple times a day, so they are bound to come across your business’s content in their messages, but this doesn’t mean they want multiple emails a day from you! Learn the right ratio for your main demographic and send out a few emails a week or provide options for your customers to customize how often they hear from you so you don’t accidentally annoy or overwhelm them. Email marketing is another tool you can use to better understand your audience.
Believe it or not, your local community is actually your most significant asset when it comes to growing your business. Local communities want to see their members thrive, and they love when small local businesses flourish. Getting involved in your community is one of the best marketing techniques to try—and it doesn’t cost a dime. Simply wear branded gear to community events and start getting to know your neighboring business, residents, and civic leaders. This gets your company’s name out there and associates an active community member with the business—you!
There are plenty of opportunities to make marketing work for your business and your company no matter your budget. Marketing is important to invest in because it is what will keep your business thriving. It is important to decide on a marketing budget that you can reasonably afford while still reaching all the people you believe it most integral to reach.
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