The pandemic has put businesses on the backfoot and survival is the biggest concern right now. Like all other domains, construction and real estate are also struggling to stay afloat. While roofing services are essential for homeowners when there are emergency repairs at hand, you can expect the non-essential needs to wait. Simply speaking, you can anticipate leads to dry up except for those with emergency issues at hand. Still, you need to focus on the right moves for business continuity so that getting back on track after this ends is possible. Here are some smart measures that can help roofing companies to survive through the pandemic.
Stay calm and don’t panic
Perhaps the most important advice for roofing businesses (and everyone else) in the current situation is to stay calm and not panic. The phenomenon is global, so you are not the only one going through the crisis. The only way to get through is to focus on a minimalistic approach, meeting your bills on a month-to-month basis, and continuing operations on a sleep mode. But make sure that you don’t compromise with the quality of services when you get projects.
Prioritize the health of employees and customers
Nothing gets more important than health and wellness at this stage. For your roofing business to continue seamlessly, it is important to prioritize the health of employees and customers. Implement the requisite safety and social distancing measures at your workplace and clients’ locations as well. Ensure that your potential clients know about these measures so that they trust you enough to call you for services.
Get smart with marketing budgets
In a crisis like this, it always makes sense to cut down your expenses. The first thing to reassess is your marketing budgets because you would want to keep them in control without compromising with your promotional initiatives. Online marketing is the best approach to get exclusive roofing leads without spending a fortune. Work on building a strong online presence with an impressive website, extensive social outreach, and positive customer reviews. At the same time, you can reduce your spending on traditional advertising. You could also use the help of a Roofing Referral Program.
Assess your expenses
Besides realigning your marketing budgets, this is a good time to have a look at your monthly expenses and see where you can squeeze or save. Check the ones that can be skipped, sidelined or deferred at least. You may even have to lay off some employees for staying afloat but assure that you will have them back once projects start coming back at a normal pace.
Reach out for help
Although the markets are struggling and businesses are closing down, the government is lending a hand to enterprises that want to survive. If your roofing company seems to be close to the edge, there is no harm in asking for help. Explore stimulus programs and other forms of assistance to make it through. There is much you can avail, from wage subsidies to emergency response benefits and deferred tax payments. Apart from financial assistance, look out for some good advice from peers and industry leaders.
Finally, it is important to be aggressive and optimistic because the crisis will pass, no matter how bad it seems to be. Right now, business continuity is the key because roofing services are essential and clients are not going anywhere. Rest assured, they will be back sooner or later!
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