So creating your jewelry line was a no-brainer, and after you develop your business plan, the next stage of the startup is to market your dazzling products to your target audience. Marketing and advertising online might seem intimidating, especially if you don’t know where to begin. Have no fear because here are the best ways to market your jewelry line with social media that are simple, straightforward, and effective.
Know Your Target Audience
Establishing your target audience helps to make your marketing methods more concise. Does your jewelry have a timeless, classic look that could cater more toward an older generation? Does your line utilize a more modern aesthetic of fun, vibrant accessories that take inspiration from the younger generation?
These are valid questions that can help you evaluate who you plan to advertise to and how you plan on doing it.
Choose Your Platforms
With the number of social media platforms increasing, there’s a space for all entrepreneurs to show off their craft. Whether you prefer single snaps or videos, choosing the ideal marketing space to exhibit your accessory pieces ultimately falls on what you want potential buyers to see.
Be Engaged With Your Audience
Your audience is a group of potential buyers you’d like to do business with, and being disconnected from them is not the way to build rapport. So do your best to be social. Read, like, and respond to posts when you can.
Don’t forget to continue researching to gauge what your audience likes to see.
Don’t Overpromote
Considering your new jewelry line is a small business, promotions are a given when spreading the word to as many buyers as you can. However, you don’t want to overdo it. Many businesses end up falling into the trap of blatantly advertising themselves in every post.
While promoting your line is the goal here, overpromoting is a real thing that can put your audience off since your posts won’t appear sincere. Some small business owners follow a one-in-seven rule: for one direct advertisement, the other six should relate to additional content, like blogs, questions, and other methods that engage your audience.
Post Videos
Video-sharing platforms like Tik Tok bring a world of different creators and small business owners together to produce content that not only caters to the average viewer but works as a marketing space. Some of the most prominent jewelry and accessory trends started on this platform, so who knows? You could find your big break here!
As more people become tech-savvy, shopping for items that appeal to them becomes a common practice. Marketing your jewelry through social media is a fantastic way of reaching a large crowd at once and helping blossom your budding business.