The Power Of Social Media

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The rise of social media in the last decade has been absolutely staggering. With multiple platforms available, it is easier than ever for individuals as well as corporations to connect with their base and promote their products, services, or messages.

What Is Social Media

The internet has always been social to a degree, but social media is a platform that exists online for people to connect and share information. According to Jukin Media, no matter the size of your company, using social media platforms is a good way to show your customers that you can be trusted and that you know your stuff.

Related: How to Get Your Market to Fall In Love with Your Brand On Social Media

One of the biggest factors that can negatively affect online conversion is a lack of trust. Social media gives companies a free and effective way to build trust with their consumer base with good content and positive messages.

Since social media is social, it can also quickly kill a business as it brings bad business practices, or crappy products to the forefront, which can be very hard to recover from.

Content

While sharing a little thought here and there is great to do with your customers, creating long-form and engaging content is one of the pillar pieces of social media marketing. Customers want to read an article about the best ways to use your products, or stories of how others have found success using your products or services. This can help to create "legends" around your company while also putting your brand in a positive light.

Collecting user-generated content such as reviews or positive stories from your own customers is a great way to create some killer content that will resonate with existing customers, but also attract prospective customers.

Social Media ROI

Most social media platforms allow for paid advertising, which you will most likely want to dabble in. Here are some of the key indicators to look for when marketing on social media to make sure you are getting a return on your investment:

• Gaining the attention of new customers. Are you getting new views from people who aren't return customers? Making sure your best cookie content is being shared can help you to better track this.
• Lead gen lists - is your list of new potential customers growing? Using social media to drive people to lead gen engines on your site is a good way to see if social media advertising is converting into leads.
• Branding - This one is much harder to track, but is your brand getting more recognition and does it have a face associated with it?
• Conversion - Are sales going up? Did sales on a specific product jump after a social media marketing blitz? Being able to track these sorts of things and tie the data together is very important.

As you can see, social media can be a great way to get your message and brand out there. Using social media in an effective way can bring you better brand recognition as well as generate leads to help you further your business.