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The rise of social media in the last decade has been absolutely staggering. With multiple platforms available, it is easier than ever for individuals as well as corporations to connect with their base and promote their products, services, or messages.
The internet has always been social to a degree, but social media is a platform that exists online for people to connect and share information. According to Jukin Media, no matter the size of your company, using social media platforms is a good way to show your customers that you can be trusted and that you know your stuff.
One of the biggest factors that can negatively affect online conversion is a lack of trust. Social media gives companies a free and effective way to build trust with their consumer base with good content and positive messages.
Since social media is social, it can also quickly kill a business as it brings bad business practices, or crappy products to the forefront, which can be very hard to recover from.
While sharing a little thought here and there is great to do with your customers, creating long-form and engaging content is one of the pillar pieces of social media marketing. Customers want to read an article about the best ways to use your products, or stories of how others have found success using your products or services. This can help to create "legends" around your company while also putting your brand in a positive light.
Collecting user-generated content such as reviews or positive stories from your own customers is a great way to create some killer content that will resonate with existing customers, but also attract prospective customers.
Most social media platforms allow for paid advertising, which you will most likely want to dabble in. Here are some of the key indicators to look for when marketing on social media to make sure you are getting a return on your investment:
As you can see, social media can be a great way to get your message and brand out there. Using social media in an effective way can bring you better brand recognition as well as generate leads to help you further your business.
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