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Modern marketing has everything to do with technology. While a company’s products and services can be amazing, their website can ultimately make or break their success. As such, it’s important to keep your website current and follow the trends as they come. If you haven’t revamped your website recently, now may be the time to do so. To help you get started, we’ve created a list of tips for optimizing your company’s website.
A mobile-friendly website is essential for building a successful business. After all, a website that isn’t supported by mobile devices won’t please customers. Here are a few of the reasons your website should be mobile-friendly:
When people are browsing your website, they’re glancing over sections in a matter of seconds. As such, any text you have on your website should be clear and concise. Google knows that the longer it takes to complete a thought, the faster people lose their attention spans. As such, the browser prefers shorter sentences.
The world wide web is congested with small “bugs” that quickly travel throughout its many strings to find good content. As these bugs crawl, they’re searching for relevancy and whether or not they’ll encounter any broken links or dead ends. There are a few things you should look for when you’re examining your website for any necessary improvements to its crawlability.
Website speed is an incredibly important factor to consider, and slow speed can cause you to lose a customer before they’ve even seen your page. The following are a few reasons that you should pay attention to your website’s speed:
A website should be both easy to read and to navigate. Its design should be simple, drawing your eyes to the pages that are targeted for user interaction. If a user clicks on your website looking for a specific section, they should be able to rapidly locate it. A clean design with the most important pages highlighted gives users an optimal browsing experience.
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