Word travels fast through text messages, social media posts, and online reviews in today’s instantaneous society. Your business must have exceptional customer service, or bad reviews will pop up every time someone searches your business.
You want to create a positive space for your customer to feel comfortable, heard, and proud of supporting your business. There are various ways to provide an unforgettable customer experience to expand your brand’s awareness and bring more customers through your doors.
Hire Team Members Who Love Customer Interaction
Managers expected to hire new team members often hire the prospect who has the most technical qualifications, accolades, and experience rather than someone who has excellent communication skills, attitude, and minimal experience.
You should hire someone knowledgeable in your company’s field while also knowing how to communicate with your customer base effectively.
Go the Extra Mile & Delight Your Customers
It would be best to go the extra mile to make your loyal customers feel recognized for using your service or goods. Handwritten notes are a popular choice for businesses to create a unique approach; it’s more personal than an email.
Ask your customer for their birthdates and send them a unique promotional code and a handwritten note to stand out from the other companies.
Provide “Wow” Moments
Go above and beyond and exceed your customer’s expectations by creating “wow” moments to help raise the standard and set your business apart from others.
Your “wow” moments could be decorating your business along with the seasons, providing additional services, or performing acts of kindness.
Make Sure You Have the Opportunity to Meet Customers
It would help if you talked to the customers who support your business when you have the chance. Have a casual conversation, ask for feedback, and ask if there are any questions you can answer. Provide your customer with an informational or business card to extend the “olive branch” of building a professional relationship.
Practice Effective Communication Skills
Your employees should be regularly reminded of your business’s customer focus and mission statement. You and your team should act out those expectations in your day-to-day behavior. You need to treat your employees as you expect them to treat your customers. Building a communicative environment is the key to a solid and successful business.
Respond Directly to Customer Feedback
Many businesses ask for customers feedback, but then what? Allow your customers to feel seen and heard by directly responding to their feedback. A phone call or email thanking your customers for their comments and offering to solve the problem or ask for additional thoughts can build a long-term relationship.
The customer experience is the gateway to building a long-standing business. Using multiple ways to provide an unforgettable customer experience will increase your brand awareness and improve your customer loyalty.