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One of the biggest struggles when initially getting your startup off the ground is getting more people to notice you. When trying to find ways to gain more recognition for your small business, one of the best things you can do is learn how to effectively talk about your new company. There are certain things that consumers and other entrepreneurs do and don’t want to hear about. If you haven’t found the best approach to talking about your business just yet, we’re here to help.
This might sound a bit strange, but the best way to start a conversation about your company is not to mention it at all. You should begin most of your discussions by asking the person you’re talking to about who they are and what they do. This shows them that this is more than a simple one-way conversation. It’s crucial to listen and engage with them. It’ll come in handy later.
Once you know enough about them, you can get into your own background. Talk about what business decisions have led you to start your own company, but don’t get into the finer details of the business yet. At this point, you’re still trying to reel them in. Jumping too quickly into what you’re selling might push them away.
Once things have become more familiar, you can start getting into the meat of the conversation. This is where you cover the important aspects, such as the core problem, your solution, and why they should trust you to be the one to fix it. This is the main part of your sales pitch, so make sure you hit all of the vital details.
Now it’s time for the finisher: directly relate it back to your audience. This is why it’s best to start by asking them to talk about themselves. Many entrepreneurs try to figure out if the person they’re talking to is interested after the sales pitch, which isn’t nearly as effective. If you know this information beforehand, you can steer the conversation toward their wants and needs without guessing what they are.
Once you’ve hit the main points of this approach on how to talk about your company, you have to do the unthinkable, which is to stop selling and listen. Too many business owners just keep throwing data at their audiences, hoping something will stick.
The better technique is to stop talking and field their questions. This will ensure that the conversation remains relevant to them. If you try to figure it all out yourself, you’re just going to alienate them, causing them to quickly lose interest in what you have to say. Encouraging questions is a much safer and, honestly, easier way to approach the endgame of a sales pitch.
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