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It is undeniable that the label of a product can have a substantial impact on its marketing efforts and overall success. In fact, the label on a product is arguably one of the most influential aspects of its marketing. If a label is poorly designed in a way that seems unattractive, untrustworthy, or simply uninteresting, a customer will be far less likely to choose it over more aesthetically pleasing labels. To learn how to create a good label for your product that will stand out on the shelf and attract potential buyers, continue reading.
In addition to attracting customer attention and looking good on the shelf, one of the primary purposes of a product label is to help reinforce and foster a brand’s identity. Ultimately, customers are more likely to purchase from a brand that they recognize. As such, the label of your product should be a consistent, easily recognizable reflection of your brand.
If your brand typically features sleek and modern product designs, you don’t want to slap on a label that is excessively intricate. Instead, the label should be strategically marketed to make a statement that is consistent with your brand’s existing font choices, color schemes, and style.
In addition to representing a consistent brand identity in your label, optimal readability should be a top priority. Customers do not want to have to spend several minutes trying to decipher the text on a label or reading wordy information. As such, if the text on a label cannot be easily digested or read without holding it a couple of inches away from one’s face, then it will likely not be effective in attracting customers.
To create a label that is easy to read, make sure to choose a font size that is large enough to see without squinting. In addition, it is also important to choose the color of the text wisely. Choosing a pale text color on a white background can be hard to read. Instead, choose a text color that has a substantial contrast with the background of the label in both value and intensity.
Another tip on how to create a good label for your product is to invest in the quality of the label. If a product’s label is peeling or scratching off, it gives the impression that the product is of poor quality. In other words, a poor-quality label can destroy the marketing efforts of even the most carefully crafted, high-value products.
As such, it is essential to invest in the label just as you invested into the product itself. Ideally, companies should hire an expert to create their label to ensure that it is well suited to the shape of the product and won’t end up coming off or fading over time.
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