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Your startup business may need a boost. Even if your numbers are looking good and your customer base is growing at a steady—and sustainable—rate, you’ve got to look the part. If your business doesn’t look and feel professional, you’ll still have to deal with festering skepticism and doubt. Improving your business’s professional look can make it easier to acquire new customers and keep existing ones coming back. Here is a guide on how to make your startup look more professional.
This is a pitfall many startups fall into. Simply putting up a social media page is not useful to your consumers, and it can even deter some potential customers from giving your business a try. You need to make or hire someone to build you one. Even a single page is better than nothing. Try to make the site as professional-looking as possible and ensure it has the basic information customers need on it, such as your business location, contact info, and what products or services your business offers.
A professional email address can make or break a startup business. Customers and potential customers are more likely to trust a professional email address than somebody with a general one. A professional email address is both low cost and high reward—especially if your company deals in higher priced items or services. If possible, try to get an email address in a similar format to having your first and last name and your company name. Here is an example of how it should look:
Having a website will be a huge help to making your startup look more professional, but keeping up on your social media accounts will also help to get your name out there. It will also make it look like there is a team of professionals running your company—even if it’s only you and a few buddies. While you don’t need to post multiple times a day, every single day, it should always be clear that your account is active and a serious business. Social media is a little more fun than your company website should be, but it’s important to gauge what does and doesn’t cross a line with your target market.
It’s also beneficial to keep up on popular online trends. This isn’t referring to the latest dance craze—the internet community doesn’t typically respond to companies hopping on bandwagons. Instead, keep up on social media marketing trends such as which influencers might benefit you to target, what kinds of giveaways are trending, and what is happening on that platform’s business page development.
Having a brick and mortar storefront may seem outdated, but clients like to know you’re not still operating out of your basement. There is a sense of professionalism and credibility that comes with an office space. An office space won’t do much good if people don’t know you’re there, though. Clearly and professionally marking your storefront with a custom cut sign will really make your business pop on the street. Laser cutting is the way to go for your signs, as this service gives you the precise look your business needs.
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