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The more we understand effective marketing advances, the more we begin to realize the importance of catering to a specific audience. Targeting your ideal customer is a practice that can be traced back to newspapers and the radio, but the extent to which we can accomplish this continuously refines as technology progresses. Failure to locate the appropriate audience can slow down your progress. Today we can narrow down our targeted audience in several ways, which can include the following:
Once you discover why you need this audience, you can begin to actually find them. Before you actually get to this step, however, read our outline on a few different reasons why you should have a target market in advertising.
If you throw your ads into the world without any idea who will see them, you effectively waste a large amount of money. The budget you set determines just how many people will see your ad, and you want it to appear in front of individuals that will actually convert. Tools such as Facebook Pixel can help you build your ideal customer so that Facebook’s algorithm will make sure the right people see your ad.
Knowing who you will talk to helps you decide how to speak. Instead of a generic, one-size-fits-all tone, you can communicate to your audience in a way that appeals to them. Using the tone that best fits your brand will more likely align with what your potential customers will want to see, but the ability to truly relate to them helps them feel connected to your brand.
You have various marketing channels at your disposal. Many of the most popular ones are online, though other mediums can prove just as successful, and which one you chose depends on who will likely buy your product. You could communicate through social media channels such as Facebook or Instagram, SEO, email marketing, or even print magazines. It’s important that you carefully consider your ideal customer before choosing your marketing channel(s).
If you researched your competitors and found that they perform well, there’s a chance that they landed on an audience and know how to cater to them accordingly. When you methodically select your audience and know how to speak to them, you can begin to push more against your competitors.
The ultimate goal of a business is to create valuable conversions. When you have a marketing strategy that shows your ads to anyone and everyone, you may get a lot of clicks, but you won’t get actual conversions. Narrowing down your audience means that the clicks to buy ratio may dramatically increase, which increases your profits.
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